As brands plan for holiday, one of the recurring conversations is around driving awareness and ensuring brands are effectively connecting with consumers who will be starting their shopping earlier than ever in 2020. An added layer of complexity to these conversations is how the omnichannel approach will continue to evolve as online touch points increase. […]
While we are still in the midst of a pandemic, society’s loosening and the expected economic recovery has led many marketers to increase their advertising spend to raise product awareness. That, according to Digiday, has led to the video marketplace jumping from its low point in April, with CPMs recovering some of their highest points […]
Why YouTube Should Be Apart of All Media Plans During this year’s Google Brandcast, YouTube took its time to highlight and emphasize its positioning as “personal primetime” and once again took a direct competitive hit toward traditional TV. Primetime used to be that time where you gathered with your family and friends to tune into […]