Enough of this red-headed stepchild business. Once considered the bastion of the social media platforms, Google has a number of features that make their proprietary social network a lot more important (and interesting)! If you’re a social marketer, then it can no longer be ignored.
Heed our advice and check out our Top 5 Reasons Why You Should Use Google+.
Now, Let’s begin:
Using Google+ will influence your Search Engine Rankings.
No more Mr. Nice Google. This should be a fairly simple statement to understand. Utilizing your Google+ page will allow for your brand to better benefit from search engine rankings in Google.
Hint: Try posting at least twice a day. (A little birdie told us that it would make a difference)
Hangouts!
So Google+ has been touting this feature for most of it’s 2-year lifespan, but have you really tried using it? FREE (That’s right friends) high quality video chat that any number of people can join. Utterly destroying other video conferencing/chat competitors, anyone with a gmail account or Google+ page can join a Hangout. This means that virtually anyone can converse over the internet face to face with ease.
“On Air” video hangouts are great for broadcasting and chatting with people en masse- you can use them to train existing followers on using your product or just have an open Q&A session. If executed correctly, this can make your consumer base feel really included in the progression of your product or brand.
From a brand’s perspective, this feature should give them knew creative options to interact and engage with their followers. Why not? President Obama and a number of influencers have already taken advantage of this diamond in the rough. Why shouldn’t your brand?
The Facts don’t lie…
- 90 million users: This is going to continue to grow as Google has made Google+ accounts mandatory for all Gmail users. (sneaky sneaky…)
- Frequency: 60% of Google+ users log in every single day compared to the 50% on Twitter
- Quality over Quantity: Search results are affected by who you are friends with on Google+
More than likely, you’ve already joined the party. Might as well DANCE!
Google+ should no longer be ignored. Not simply because of the Search Ranking implications, but because of the fact that Google+ has the tools to separate itself from the other social platforms. Try it out for yourself and see how you like it. You won’t be disappointed.