• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
March 06, 2015

The Year of…?

Posted by Maddie Marney

Within the digital marketing world, we often hear industry dignitaries provide “year of” predictions – 2015, the year of video? The year of native? Year of cross-device? Or will this finally be the year of mobile? One that could potentially make a run for its money is the year of acquisitions. As company acquisitions are a commonplace among partners we utilize on a daily basis, it is vital to understand how these companies are working together and the impact it might have on our campaigns. With this, I thought I would highlight a few of the company acquisitions that have already been announced so far this year:

Integral Ad Science acquires Veenome: With many tech companies putting more of an emphasis on video inventory and targeting capabilities, we will start to see a shift in the way brands analyze their video campaigns. The acquisition of Veenome is a step for Integral to provide additional analytics into video impressions such as how long or how much each video was in-view on the page, whether sound was turned on, and how a user engaged.

http://adexchanger.com/ad-exchange-news/integral-ad-science-acquires-video-measurement-startup-veenome/

Rubicon Project acquires iSocket and Shiny Ads: In this case, both of these acquisitions were focused on programmatic direct buying, which aligns with Rubicon Project launching its own programmatic direct platform in earlier 2014 and investing more in the automated programmatic space. This will allow Rubicon to offer more automated buyer/seller deals, which continues to be a growing market within the industry.

http://adexchanger.com/platforms/rubicon-project-acquires-two-companies-supporting-direct-deal-automation/

Nielsen acquires eXelate: With cross-device targeting continuing to dominate conversations with brands, this acquisition aligns with the idea of TV ad sales shifting to a more programmatic market. Having eXelate will give Nielsen access to audience segmentation tools that could be utilized to target users for programmatic TV buys. This comes shortly after comScore has made pushes into cross-device and TV buy platforms.

http://adage.com/article/digital/changing-tv-industry-leads-nielsen-acquire-exelate/297435/

digital advertisingdisplay
Previous
Next

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.