It’s disappointing to see the number of YouTube channels that don’t take advantage of channel art. Most brands, for example, resort to using the channel art to display a giant logo. Frankly, this undermines the value of channel art. Channel art should be customized to display a brand’s personality and provide information to the viewer. The best part of all, channel art can be changed as often as you like. Below are some examples and tips on how to get the most out of your YouTube channel art.
Celebrate the Season
Align your channel art with the seasons. Doing so will let your viewers know that you regularly attend to your channel and implies that you release time-relevant material.
Tip: Use your channel art to advertise holiday sales to drive more traffic to your website.
Jump on the Bandwagon
Take advantage of trends and current events and find ways that your brand can tie in. In the below examples, Forever 21 and JCPenney reinforce the fitness trend that kicks off the start of every new year. When this is fresh on a viewers mind, the channel art serves as a reminder that the brand can in some aspect meet the viewer’s consumer needs.
Tip: Change the link in the bottom right of the channel art from home page to a landing page that is most relevant at the time . In the two examples below, linking to a fitness clothing page would be ideal.
Your Channel’s What
Tell your viewers what your channel is about. When first viewing the channel, the channel art is the first thing they are going to sure. Assure your audience that your channel has valuable content. This is especially important since hardly anyone reads a channel’s ‘about’ section.
Your Channel’s When
Increase the chance of someone subscribing and coming back to your channel by telling them when you release new content. It’s also a great idea to let your viewers know if your channel features multiple web series, like in the example below.
Tip: Have an upcoming series or episode that will be released soon? Tell your audience by promoting it in your channel art to build up hype and to give your audience an incentive to check back.
Think of your channel art as free advertising space, because essentially that’s what it is. Advertise products that your audience will find relevant.
Tip: Provide a direct link to the product or service you are promoting.
Call to Action
The most common call to action on YouTube is to subscribe. However, the goal of your channel may be to drive visitors to your site, engage with other social media channels, etc.
Create connection between your channel art and your channel trailer!