Content blurs the lines between advertising, education, and entertainment. It’s about creating a story so valuable that your audience will actively seek it out and share it with others. Great content creation is successful in two key areas: messaging strategy and creative development. Developing content is critical to engaging consumers, but it only delivers a return on investment if it is relevant to the audience, integrated across channels, and drives the right consumer behavior.
First and foremost, we must understand where and how to engage the audience. Our media strategists generate insights from in-house research into audience passions, lifestyle, media consumption, and behavior. When paired with insights provided by our publisher partners, we create media opportunities that engage audiences across multiple platforms including social, native, video, mobile, offline, and other executions. This step is paramount, because with content, the medium is often just as important as the message itself.
Secondly, the content stories we create must be compelling enough to engage consumers and also meet our brand’s business objectives. Our expert content creators focus on developing a powerful narrative that connects audiences with your brand in a relevant and natural way. Through quality content and selection of the right medium, we earn the right to address consumers. Our writers and designers are also fully integrated with development and SEO, making interactive innovation and SEO optimization second nature to us.
At PMG, creative teams, media strategists, and technologists work closely with clients to write, produce, and distribute engaging content that allows the audience to interact actively with your brand.