Paid Search not just about being on top of a list of results. It’s about being on top of the right list, in front of the right people, at the right time.
At the core of our success in search is adopting a correct and uniform campaign setup, beginning with an account structure tailored to your business. To achieve accuracy, we take a granular approach, allowing us to target user’s based on intent, speak to them with relevant and adaptive ad copy, and direct them to the most appropriate content, ultimately increasing efficiency and conversion rates.
In addition to structure, another pillar of our process is superior keyword development. Competitive insights and data are used to generate keyword elements before they are categorized based on the existing campaign structure and refined using custom-built tools, including the Modular Bid Algorithm, Keyword Expander, and Adcat.
A defined structure and sound keyword development provide the perfect base for uniform management and the use of several of our proprietary technologies your campaign continues to adapt even after launch, further maximizing your search budget.
At PMG, we are perpetual innovators, and regularly engage engines and platforms to create, shape, and influence innovation in search, giving our clients a huge advantage for market leadership.
Click here to find out about our latest program with Google.