While PMG sees programmatic as a staple or enhancement to all media programs, with the definition of “programmatic media” continually becoming broader across channels and deep within channels, PMG operates an industry-leading solution based on the following key principles.
- Transparency: PMG offers a 100% transparent, self-service programmatic media model. PMG offers clear visibility into media, agency and technology costs throughout the media process.
- Performance through granularity: Through PMG’s robust data infrastructure and technology stack, PMG can operate at a deeper granularity with more levers to affect media performance. While still providing scale and top line growth, this granular approach enables PMG clients to benefit from an average of 35 placements and 1000’s of ads per unique campaign.
- Iteration: PMG conducts a quarterly audit of core technology and partners along with PMG process and best practices to ensure that our clients obtain the best value and the most advanced programmatic services in the industry.
PMG has successfully deployed programmatic as a both a single source of brand or demand generation strategy and as a capable complement to direct publisher buys via audience extension or private marketplace activation support.
Our innovative approach to programmatic buying has provided PMG and our clients with a holistic solution that takes advantage of programmatic media efficiency across all strategies and tactics.