Whitepapers & POVs
The PMG Perspective
From Amazon to eSports, data privacy and consumer behavior shifts, we’ve outlined our perspectives on the digital industry’s biggest disruptors and what comes next.
Level Up Your Marketing
Tap into the Billion-Dollar Gaming Culture.
The allure of video games has gone mainstream, and games like Fortnite have become the new social media for certain audiences, especially with young consumers. This meteoric rise of gaming’s popularity presents a multi-billion dollar opportunity for brands that understand how to wade into the fray of gaming’s unique culture.
In this paper, you’ll learn:
- How to tailor your messaging to gamers
- Insights into the nuances of gaming culture
- Ways to garner greater brand loyalty
- About gaming’s global reach and influence
A Consumer’s Legal Right to Privacy
What CCPA means for big brands.
A consumer’s right to online privacy has been a burning issue for nearly everyone; from consumers, companies, and now, state government officials with the CCPA providing Californian consumers with more control over their data. There’s no doubt that the provisions set forth in law will have a significant impact on the digital advertising industry and how consumer data is collected, managed, and utilized across the larger digital economy. In this POV we outline,
- CCPA’s impact on advertising programs and data collection practices
- The legislation’s effects on retargeting, audiences, buying and bidding strategies
- The effects on program measurement and campaign reporting
Improving Consumer Privacy
How Google is Fending Off Industry Watchdogs and Keeping Customers Happy.
Google planted its flag in the sand (in favor of more consumer privacy) just in time; as regulators and industry watchdogs’ calls for more scrutiny and regulation of big tech grow louder. In this POV, we explore the meaning behind and ramifications of Google Chrome’s updated approach to how cookies are managed. Download the POV to:
- Learn how Google is improving its approach to cookie management
- Prepare for advertising’s cookieless future
- Understand why the Chrome update is good for business
Prepare for a Cookieless World
Ways to Maintain Visibility into Cross-Channel Performance.
More consumers than ever before are now browsing, interacting, and transacting online in such a way that is not visible to advertisers. Known as the impending cookieless future, here’s how your brand can prepare for this new, post-cookie world. This POV uncovers:
- Learn what new approaches are worth adapting to your digital media buying mix
- Understand how to use your first-party data more effectively
- Identify new ways to measure success
People-Based Marketing
Plan for the cookieless choice, now.
This POV guides marketers through the here and now of media buying and into the inevitable future of postcookie media buying and optimization and what the best solution will be. Known as people-based marketing, we explore just how advertisers can target and reach the same person across all platforms and devices without the need for cookies. In “How To Stop Playing Whack-A-Mole,” we outline:
- The short-term solutions to mitigate tracking and targeting losses
- Google’s ITP best practices
- The benefits to people-based marketing
Navigating the Amazon Ecosystem
The ‘right now’ of e-commerce.
By sharing experiences, lessons learned, and best practices from across PMG’s team of Amazon advertisers, we’re highlighting what we know in our most recent white paper, Navigating the Amazon Ecosystem. Get the white paper to:
- Understand Amazon Advertising ad types and how they work together
- See what we learned after spending over $7 million on Amazon Advertising
- Get an inside look into using the Amazon API as an enterprise-level reporting solution.
Why Voice Matters
The latest in voice search.
In the PMG Voice Lab’s first analysis, Why Voice Matters: Identifying the Latest Opportunities in Voice Search, we put the top voice-enabled devices to the test to better understand the voice-powered ecosystem. Download the white paper to:
- Learn the pros and cons of each voice device
- Understand the AI nuances and how these devices work
- Discover the different ways your brand can optimize site content for this exciting new field of search marketing.
Esports Advertising
How brands can get in the game.
The global esports frenzy is just getting started and to better understand the complexity of esports, our white paper, The Emergence of Esports and the Advertising Opportunities within the Ecosystem, outlines:
- The main platforms shaping esports economy
- Key audience insights into esports’ 380 million+ fans
- How brands can capitalize on the current esports advertising opportunities.