To help brands navigate new ways to optimize their media spend in 2020 and beyond, PMG’s Brand Media Playbook highlights high-level paid media insights and implications to help inform media mix and budget allocations and take full advantage of today’s dynamic media landscape. We partnered with BrandVerge — the on-demand marketplace for media partnerships that represents 175+ media properties, with 300+ brands and agencies utilizing the platform on a daily basis — to quantify and validate our findings.
Download the playbook now: