Abby Long

Senior Managing Editor

Abby manages PMG's editorial thought leadership program. As a writer, editor, and marketing communications strategist with over a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world.

Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, Digiday, and The New York Times. She holds a Master's in Liberal Arts from Texas Christian University.

Insights

Advertiser Expectations for the Milano Cortina 2026 Winter Olympics

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What CES 2026 Revealed About the Future of Advertising

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Guidance for Advertisers Navigating the U.S. Political Landscape

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What We Can Expect at the 2024 Paris Summer Olympics

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The Four Trends Defining Summer Travel in 2024

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TV Enters its Rebundling Era: Live Sports, Media Rights, & the Future of Streaming TV

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Preparing for the Unprecedented: Considerations for Advertisers During the 2024 U.S. Elections

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2023 Summer Travel Trends: Why Multi-Generational Travel is Booming

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The New Era of Sports Marketing: How Creators & Athletes Are Changing the Game at the 2023 Women’s World Cup

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Beyond the Beach: Why 3 Out of 4 Americans Will Be Traveling in Summer 2023

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PMG's Ed Grice on the Biggest Challenge Facing Global Brands

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The Limits & Endless Potential of Generative AI

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2022 Holiday Travel Trends

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2022 FIFA World Cup Viewership Trends

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Retail in 2022: Examining the Top Takeaways from Q4 Earnings

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Top Takeaways from PMG's Future-Proofing & Consumer Privacy Panel

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What Advertisers Need to Know About the Latest U.S. Consumer Privacy Reforms

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2022 Labor Day Leisure Travel & Shopping Trends

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Traveler Insights: Unpacking Labor Day Travel Demand

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PMG's Jason Hartley on Consumer Privacy in Advertising

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Measuring the Impact of Inflation on the Travel Industry

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What’s in Store for Retailers? Examining the Latest Shopping Trends

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The Growing Importance of Sustainability Among Brands & Consumers

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The Ins & Outs of the U.S. & EU Trans-Atlantic Data Privacy Framework

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Why Streaming Platforms are Leaning into AVOD Plans and Live Sports Deals

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The Art of Nostalgia Advertising at the 2022 Super Bowl

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