Keri Boerner is the Head of SEM at PMG. With over 15 years of experience in search engine marketing and cross-channel digital strategies, she drives innovation in SEM media practice, and integration with Alli, PMG's proprietary technology. With experience across travel, retail, B2B and other verticals, she loves to learn how SEM can work for different brands and finding solutions to maximize the experience both for searchers & brands being represented.