Laurie is the Head of Analytics at PMG where she is responsible for the development and leadership of PMG’s Analytics, Data Science, and Measurement practice. She leads a talented team of data engineers, analysts, and data scientists responsible for managing clients’ marketing data foundation in PMG’s Alli Platform, building analytics solutions, and accelerating advanced measurement strategies.  Prior to PMG, Laurie held strategy and analytics leadership roles across management consulting, retail and ecommerce industries. She earned an MBA from the Kellogg School of Management and her B.S. from Northwestern University.