Shelina has spent the last 17+ years helping brands find their way into the hearts and minds of the people they want to reach. Her proven approach to brand strategy comes to life at the intersection of data and culture. Shelina has worked with some of the world’s most beloved brands, including Google, Toyota, Apple, Starbucks, BMW, Postmates, Expedia, and MARS Wrigley, driving business impact and cultural connection. At PMG, Shelina leads the brand planning and creative strategy disciplines across our portfolio.