26 April 2024
Doug Paladino to Discuss the Future of TV Buying at Microsoft’s Newfronts Event
PMG’s Doug Paladino will be speaking at the Microsoft Advertising Newfronts Kick-Off Event on April 29, 2024, in New York City. In a session titled “Video and the Power of Marketplace Innovation,” Paladino will be joined by industry colleagues from DISH/Sling TV and GroupM to discuss the future of TV and video buying. Attendees will leave with a deeper understanding of the latest insights and trends driving impact across the TV landscape. These include the rise of programmatic buying for premium video inventory, market innovations, and the ever-evolving business model for CTV and programmatic media buying.
Save your seat at the event by registering here.