Executive Guide: How to Sell & Win on Amazon

Amazon is capturing a growing plurality of US ecommerce sales - even as ecommerce sales rise as a whole. Now, not only is Amazon the top ecommerce platform in the US, it recently overtook Walmart as the top retailer in the world excluding China, and it’s where 53% of US users begin their product searches. While this is all good news for Amazon, when it comes to brands selling or planning to sell on the retail site, the complexity of the marketplace, its advertising ecosystem, and the level of sophistication needed to compete all create challenges. In this more than 120 page guide, Momentum Commerce lays out a tremendously detailed tactical and strategic framework across the most critical aspects contributing to success or failure on Amazon.

Topics Covered in the Report

• Why Sell on Amazon

• Types of Amazon Sellers

• Platform Strategy

• The Amazon Flywheel

• The Importance of Search

• How Amazon’s Algorithm Works

• How to Sell on Amazon

• Setup and Fees

• 1P vs 3P Sales Models

• FBA, FBM & SFP Fulfillment Models

• Creating an Account

• Listing Products

• How to Win on Amazon

• Gathering Competitive Intelligence

• Analyzing Consumer Trends

• Optimizing Product Listings

• Pricing Strategies

• Prime Eligibility

• Controlling the Buy Box

• Leveraging Advertising for Incremental Growth

• Consumer Reviews

• Best Seller Rank

• Amazon Store

• Vendors & Solution Types

• 10 Key Checks for Ensuring Advertising Success

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