J.Crew Names PMG Media Agency of Record

PMG, a leading independent marketing and technology solutions company, has been selected by J.Crew Group as its media agency of record following a competitive review. In this role, PMG is responsible for media across all brands, including J.Crew, Madewell, and J.Crew Factory.

While Madewell has been a longstanding active PMG client, the media AOR appointment marks the return of J.Crew and J.Crew Factory to PMG’s client roster. To service the account, PMG will leverage the data-driven insights and intelligence from its proprietary Alli marketing technology platform.

“We’re excited to have J.Crew back in the PMG family and look forward to helping the entire brand portfolio transform for today’s customers,” said George Popstefanov, founder & CEO of PMG. “Our success with Madewell, along with our integrated marketing and technology strategy backed by Alli, stood out to J.Crew when searching for a partner, and we’re thrilled to work together again.”

PMG will be responsible for steering the brand’s media across digital channels and applying its expertise in Integrated Media Strategy & Planning, Digital Media, and Data & Measurement powered by the Alli platform, which has been key to Madewell’s continued success. PMG’s proven track record of devising fully integrated media campaigns that reach their diverse audiences aligns with J.Crew’s commitment to being a classic and inclusive label.

“We’re thrilled to welcome PMG back as our Media Agency of Record," said a J.Crew spokesperson. "PMG’s expertise, innovative thinking, and deep understanding of our brand make them the right partner as we embark on an exciting new phase. Together, we aim to continue J.Crew’s legacy of offering timeless and exceptional style and quality to our loyal customers while also reaching new audiences.”

PMG has begun transitioning the J.Crew and J.Crew Factory brands on a rolling basis with a target completion date ahead of their Fiscal 2024, beginning February 3.

The account win furthers PMG’s momentum in the retail sector following its appointment as US Media AOR and Global Technology Provider for Nike, as well as AOR assignments spanning the company’s capabilities in data, insights, strategy, creative and media for Kohler, Lilly Pulitzer, Nothing Bundt Cakes, NRG, Ralph Lauren, and Shake Shack.