Mike Treon to Speak on CTV Innovations at Advertising Week New York

While contextual targeting isn't a new concept on connected TV (CTV), innovative technologies are paving the way for fresh approaches to how it's done. To explore these latest advancements, PMG’s Head of CTV & Video Mike Treon will take the stage at Advertising Week New York on Monday, October 7, for an enlightening discussion on CTV strategies, presented in partnership with Wurl. Mike will be joined by Innovid’s SVP of Global Client Solutions Dan Mouradian, and Wurl Senior Business Development Lead Carly Ehrlich. 

Their conversation will explore:

• The current challenges and opportunities facing CTV advertisers.

• How CTV as an advertising channel can drive both upper and lower-funnel outcomes.

• Why emotion-based targeting is changing the ways brands connect with viewers on the big screen.

Attendees will get new insights and guidance into how emotion-based targeting approaches drive impressive brand results across CTV platforms. Reserve your spot by registering to attend Advertising Week New York here.