Momentum Commerce Sponsored TV Strategy Drove >54% YoY Growth in Organic Sales for IQBAR

IQBAR, a company specializing in nutrition bars and supplements to enhance cognitive and physical performance, operates in a market largely dominated by five major brands. To ensure their new packaging stood out amongst the competitive set, IQBAR opted to run upper-funnel media campaigns focusing on building brand and product awareness. Momentum Commerce implemented a Sponsored TV Strategy to reflect this.

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