PMG and Bring a Trailer Win at MediaPost’s 2026 OMMA Awards

We’re proud to share that MediaPost has chosen our work with Bring a Trailer as the Best Automotive Campaign at the 2026 OMMA Awards.

The win recognized our highly innovative and visible campaign during Formula 1 week in Las Vegas, which draws a global audience of car enthusiasts and some of the world’s largest automotive and luxury brands. Bring a Trailer wanted to reach that audience without buying a major sponsorship or sacrificing the character that makes its community distinctive.

As it turned out, the answer was already on the platform.

A real person, named Diane, was selling her Sahara Beige Porsche 911. We turned that live auction into a citywide story built around one direct instruction: Buy Diane’s Car.

Our campaign paired high-impact outdoor placements with deliberately straightforward creative. Digital boards, a mobile billboard, walking signs, sidewalk stencils, newsstand takeovers, and targeted social media made Diane increasingly difficult to miss. A detailed print zine gave enthusiasts the full story of the car and reflected the depth of information that defines every Bring a Trailer listing.

Behind the creative idea was a connected measurement system. Alli, our proprietary operating system, brought together signals from outdoor media, paid social, site visitation, and the auction itself. That gave our team a faster, clearer view of how attention became action and created insights that could improve future brand activations.

You can learn more about the campaign and results here.

This win reflects how we help brands operate smarter. We connect creative thinking with the intelligence required to make faster decisions, measure what matters, and turn a strong idea into business growth.

Congratulations to our partners at Bring a Trailer and the PMG teams who helped make Diane’s car one of the most talked-about vehicles in Las Vegas.