PMG Leads ANA Webinar on Metaverse Strategies

PMG’s Head of Brand Media Natalee Geldert kicked off the ANA’s Webinar series in 2023 by leading a conversation with SuperAwesome’s commercial director Nathan Lindberg on ‘Breakthrough Metaverse Strategies.’

More than 20 retail brands launched into the gaming metaverse in 2022, and Natalee and Nathan delved into how avatars and digital wallets have upended everything we know about ecommerce, explored how leading brands are blurring the lines between virtual and real-life worlds, and shared guidance on how others can do the same.

The webinar, which is now available on-demand, also provided insights into what the metaverse audience looks like today, growth trends from 2022, and how the metaverse is forecasted to evolve in the next two to three years.

Watch the ANA webinar session here (requires ANA membership).