PMG Wins at Digiday Awards Europe

PMG and Who Gives A Crap’s ‘Uncrap the World’ won Best Multi-Platform Campaign at the Digiday Awards Europe. Playfully representing a ‘call to arms for bums’ around the world, the campaign leveraged high-impact, attention-grabbing omnichannel media to connect the brand to new audiences with the message that small decisions, such as choosing an eco-friendly toilet paper, can make a big impact and contribute to a better world. 

Through creator partnerships, host-read podcast spots, and compelling activations across the full digital and print ecosystem in the U.K. and Australia, inclusive of publishers, data-led OOH placements, and paid social amplification across platforms, our team helped Who Gives A Crap evolve through its first-ever global brand campaign and supported the brand’s retail expansion.  

Finalists for this year’s Digiday Awards Europe were campaigns centered on tech innovations, brand partnerships, and collaborations that bolstered compelling narratives for new audiences. 

Learn more about the campaign in Little Black Book, The Drum, and see the rest of the winners from the Digiday Awards Europe here.