PMG’s Mike Treon to Speak on AI, CTV at ARF’s AUDIENCExSCIENCE

Join us on March 20 in person or virtually for the Advertising Research Foundation (ARF) annual AUDIENCExSCIENCE conference, where PMG’s Head of CTV Strategy, Mike Treon, will join IRIS.TV CMO Rohan Castelino to explore the intersection of AI and CTV and how the latest trends will shape the future of advertising. In his session on Wednesday, March 20, titled “CTV Ads: Viewer Attention & Brand Metrics,” Castelino and Treon will discuss how advertisers are applying AI to reach CTV viewers in the moments that matter as AI-enabled contextually targeted ads grow increasingly popular. 

See the rest of the agenda, and reserve your spot here today.