Category: Creative Design
PMG at UTA’s Diversity and Inclusion Symposium
Last October, I had the awesome opportunity to attend the AIGA Design Conference in Minneapolis, Minnesota. It was my first time attending an AIGA conference and after three wonderful days, I came back to Fort Worth incredibly inspired. So much so, that I finally became a supporting member of AIGA. But I knew that wasn’t […]
How to Evolve with Facebook’s News Feed Change
Facebook recently announced its most significant algorithm change since the platform’s creation – choosing to prioritize content from family and friends over brands and publishers in the coming weeks. This means posts that inspire conversations and better engagement among friends will now be favored over other content from brands, news sources, and companies. While the […]
PMG’s 2017 Digital Marketing Holiday Predictions
With cyber week literally right around the corner, I’m going to try to keep this as simple and high-level as possible for you. I asked PMGers across channels around the agency to share their insights on what we should expect from retailers during Holiday this year. I received an overwhelming number of responses, and from […]
How to Use After Effects for Social Media Animation
In the cluttered world of social media, brands are constantly searching for ways to break through the noise to stand out. The use of video content on social media is exploding and will continue to be a way to create engaging interactions. With 100 million hours of daily video watch time on Facebook, brands are […]
Celebrating Women in Design
As designers, our jobs are about solving creative problems for our clients and the most important thing to keep in mind when coming up with these creative solutions is the audiences we’re targeting. The audiences we’re constantly trying to reach include people of different genders, religions, ethnicities, and cultures which is why diversity is essential […]
How to Create Killer Banner Ads
Display banners play an important role in brand awareness and direct response advertising, yet they often get minimal design attention and are the very last thing to be developed at the end of the creative process. Much has been written on the death of the display banner, and with the rise of ad blocking and […]
How to Shoot Amazing Branded Instagram Content
Instagram. It’s a noun. It’s also a verb, which is the hallmark of success in digital. What started as a mobile platform for vacation selfies has transformed itself into a cornerstone of many brand’s communication strategies. Instagram has become a core part of nearly every brand’s communication strategy. From fashion and retail to food and […]
How to Build Dynamic Banners that Clients Love
What do you do when you want to use the same banner template for an entire feed of products? Create a dynamic banner! Unfortunately, the pre-existing banner templates aren’t the best looking display ads… Luckily, we were able to conquer Google Web Designer and create awesome banners for our clients. Let’s get technical. So how […]
Diversity in Design
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]
Creating wireframes or Sketches is a critical step before developing new software. But what happens when you have multiple wireframes that outline several pages in a piece of software, or several user states that the app can have? It can be a bit overwhelming to review, and you quickly lose the context of what you’re […]
