One of the many learning and developmental initiatives offered by PMG is the opportunity to attend industry conferences relevant to an employee’s role at PMG. In October, I had the awesome opportunity to attend Adobe MAX: The Creativity Conference along with my coworker and fellow designer, Cynthia De La Torre. Adobe, the leader in creative […]
Back in October, I had the pleasure to attend the Adobe MAX Conference with my coworker and fellow designer, Catherine Babin. While we both attended the larger general keynotes together (Welcome Reception and MAX SNEAKS), we made sure to attend separate sessions throughout the three days we were at the conference to get the most […]
Mobile-first. Simple and intuitive. Quality, curated content. These are the pillars of Instagram’s newest feature: IGTV, a new app to watch long-form, vertical video from creators around the world. Arriving exactly five years after the launch of video on Instagram, the release of IGTV came alongside the announcement that Instagram will allow users to upload […]
Augmented Reality (AR) has been a buzzword in the marketing and tech worlds for nearing a decade. Yet not one person in either industry would say that the true potential of AR has been realized. That has in large part been due to AR’s lack of scalability. Thankfully, every single major tech company has been […]
Last October, I had the awesome opportunity to attend the AIGA Design Conference in Minneapolis, Minnesota. It was my first time attending an AIGA conference and after three wonderful days, I came back to Fort Worth incredibly inspired. So much so, that I finally became a supporting member of AIGA. But I knew that wasn’t […]
Facebook recently announced its most significant algorithm change since the platform’s creation – choosing to prioritize content from family and friends over brands and publishers in the coming weeks. This means posts that inspire conversations and better engagement among friends will now be favored over other content from brands, news sources, and companies. While the […]
With cyber week literally right around the corner, I’m going to try to keep this as simple and high-level as possible for you. I asked PMGers across channels around the agency to share their insights on what we should expect from retailers during Holiday this year. I received an overwhelming number of responses, and from […]
In the cluttered world of social media, brands are constantly searching for ways to break through the noise to stand out. The use of video content on social media is exploding and will continue to be a way to create engaging interactions. With 100 million hours of daily video watch time on Facebook, brands are […]
As designers, our jobs are about solving creative problems for our clients and the most important thing to keep in mind when coming up with these creative solutions is the audiences we’re targeting. The audiences we’re constantly trying to reach include people of different genders, religions, ethnicities, and cultures which is why diversity is essential […]
Display banners play an important role in brand awareness and direct response advertising, yet they often get minimal design attention and are the very last thing to be developed at the end of the creative process. Much has been written on the death of the display banner, and with the rise of ad blocking and […]