In a recent article in PR Week, Takumi’s Adam Williams asserts, “If you want great creative work, you have to allow the influencers to be their own creative director – the brand has needs and wants, but you still need to allow the storytelling to happen in that process,” while Harsh Kapadia of VMLY&R argues […]
It’s Okay to Start From Scratch The announcement of the new facebook.com came with plenty of cool new features and ideas (see here). But, the most impactful idea I grasped onto was that it’s okay to start from scratch sometimes. Whether it be a technical or client project, we often find ourselves so deep into […]
Be Personal. But be smart about it. It’s easy to say we all love a personal touch, right? Like when Jenny, the barista at the coffee shop, remembers your usual? Or when your date has your favourite drink waiting for you when you arrive at the bar a tad late? Great stuff. But there’s a […]
Winter is Coming, And So Are Brands Nineteen months, 85 weeks, 595 days. Each equals how long the world waited for Game of Thrones (GoT) to premiere once again for its final season. More than 17.4 million viewers tuned in for the premiere this past Sunday, combined live and streaming within the first 24 hours. […]
To say that direct-to-consumer brands are the next big thing is, to some, like saying iPhones are the next big thing — the first (hypothetical, exaggerated, and made up for the purpose of this blog) response is: “Duh. I’ve been using my Quip toothbrush since 2014 and I took a Ritual vitamin this morning just […]
Without fail, it seems that just about every time you scroll down your Instagram feed, you can’t escape the presence of a dog in menswear clothing, a celebrity dachshund going on trips, or a raccoon that found a forever home in the Bahamas. These animals seem to be living lavish, colorful lives that far surpass […]
One of the many learning and developmental initiatives offered by PMG is the opportunity to attend industry conferences relevant to an employee’s role at PMG. In October, I had the awesome opportunity to attend Adobe MAX: The Creativity Conference along with my coworker and fellow designer, Cynthia De La Torre. Adobe, the leader in creative […]
Back in October, I had the pleasure to attend the Adobe MAX Conference with my coworker and fellow designer, Catherine Babin. While we both attended the larger general keynotes together (Welcome Reception and MAX SNEAKS), we made sure to attend separate sessions throughout the three days we were at the conference to get the most […]
Mobile-first. Simple and intuitive. Quality, curated content. These are the pillars of Instagram’s newest feature: IGTV, a new app to watch long-form, vertical video from creators around the world. Arriving exactly five years after the launch of video on Instagram, the release of IGTV came alongside the announcement that Instagram will allow users to upload […]
Augmented Reality (AR) has been a buzzword in the marketing and tech worlds for nearing a decade. Yet not one person in either industry would say that the true potential of AR has been realized. That has in large part been due to AR’s lack of scalability. Thankfully, every single major tech company has been […]