Category: Creative Design
How to Shoot Amazing Branded Instagram Content
Instagram. It’s a noun. It’s also a verb, which is the hallmark of success in digital. What started as a mobile platform for vacation selfies has transformed itself into a cornerstone of many brand’s communication strategies. Instagram has become a core part of nearly every brand’s communication strategy. From fashion and retail to food and […]
How to Build Dynamic Banners that Clients Love
What do you do when you want to use the same banner template for an entire feed of products? Create a dynamic banner! Unfortunately, the pre-existing banner templates aren’t the best looking display ads… Luckily, we were able to conquer Google Web Designer and create awesome banners for our clients. Let’s get technical. So how […]
Diversity in Design
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]
Creating wireframes or Sketches is a critical step before developing new software. But what happens when you have multiple wireframes that outline several pages in a piece of software, or several user states that the app can have? It can be a bit overwhelming to review, and you quickly lose the context of what you’re […]
What Every Panel Is Preaching During SXSW Sessions
As a first timer at SXSW, I was excited to attend a variety of sessions to strengthen my knowledge on an array of topics that I could bring learnings back to my team and clients. However, while each session has had a different topic, panel, and structure, the universal message remains the same: No platform […]
Stop Wireframing and Start Sketching Your Mockups.
When creating a new feature or building a new piece of software from scratch, one of the first steps in the software development lifecycle is always mocking up your design and bringing your vision to life. Sometimes this requires working with a graphic designer or UX specialist, but really, who can design what you have […]
UI/UX Design Before Development is Important
UI (User Interface) and UX (User Experience) are important steps that need to be thought of first, before building software/ web applications or adding new features. I’ve touched on this topic before in my Lonestar PHP 2016 conference recap about the You Can UX Too: Avoiding the Programmer’s User Interface session by Eryn O’Neil. This post will cover […]
Taking the Extra Step: Why Leave-Behinds Matter
In a digital advertising agency, it can be easy to overlook the importance of print. Specifically, the leave-behind. Leave-behinds are branding pieces that you leave behind (shocker) after meeting with a current or prospective client. These useful pieces of content can make a big impact and help to reinforce a message when interacting with a […]
Virtual Reality and Its Growing Impact as a Marketing Channel
Recently, the phrase “virtual reality” has become one of the largest buzz words within the tech industry. When I think of “virtual reality,” I associate that term with the future. And with the increased presence of virtual reality consoles and technology, it’s exciting to fathom that we now have a technology this innovative and unique […]
Photoshop Tips, Tricks and Tutorials
It’s been said “The best brands have the best creative.” – Some young marketing genius. At PMG, we strive for the best creative and Adobe Photoshop is an invaluable tool for the creative team striving for the best. The robust design software is constantly evolving allowing for new and interesting workflows, collaboration approaches and different methods […]
