There were plenty of standouts across the slate of Super Bowl LV ads this year, and the PMG creative team outlined their thoughts on what made the best ads the best and the worst the worst. The Ad Everyone Is Talking About. Reddit’s 5-second ad honored the ‘underdogs’ of the GameStop frenzy and was disruptive […]
The news that Warner Bros. would be releasing its 2021 movie line-up in theaters and via HBO Max came as quite a shock to the media and entertainment industry last week, crystallizing just how fast 2020 has accelerated trends in media consumption and technology. The decision was unexpected and reportedly left prominent movie stars and […]
Top recruits include creative leadership from The Richards Group On the heels of winning a new global TikTok assignment last month, independent digital agency PMG continues its global expansion and rapid growth to support increasing client demand for creative that can fuel strategies that blend brand-building and production with data, insights and automation intelligence. This […]
To mark the end of the 2020 election season, Athleta built upon its influential “Power of She” campaign with “Women Run It All,” a creative homage to all the ways women work as everyday heroes. From athletes in training to women participating in marches through history, images of moms running the household, and tributes to […]
It goes without saying that there is a lot going on in the world. We’re currently living through a worldwide pandemic, a global economic shutdown, and most recently, a rise in the movement to end racial injustice and systemic inequality in the US. Marketers across industries are faced with a cultural conversation and social environment […]
Consumer behaviour has shifted monumentally We’re on the precipice of a monumental change in the trajectory of consumer behaviour online and how we buy. During these lockdown times, social isolation is rife, however digital platforms are a saving grace for people to communicate with the outside world. 75% of people globally say they are spending […]
Keynote Takeaway Across all the announcements, one common theme emerged throughout Snapchat’s annual keynote event dubbed the Snap Partner Summit: the platform seems to guide its innovation initiatives based on user engagement. Snapchat didn’t walk out on the virtual stage to reveal a revolutionary product or technology. Rather the team at Snapchat announced a slew […]
During the spring, the US declared ‘Shelter in Place,’ urging the country to stay inside during the COVID-19 pandemic. Local and federal lawmakers closed nonessential businesses and did everything they could to encourage citizens to limit exposure and practice social distancing—a palatable way to say “avoid your friends and family.” In short, the world was […]
We made it to Friday. Drinks on me tonight. Virtually, of course. If you haven’t already, consider joining the 50M subscribers that have signed up for Disney+ in the past six months. I can’t recommend (to dog and cat lovers alike) the Disney+ original Togo enough. Fair warning — only watch if you’re ready to […]
Hey, all you cool cats and kittens, All of our Zoom calls will start this way until everyone has finally binge-watched Tiger King. This documentary is wild, unbelievable, and has somehow connected all of us at this moment in time. Although we are all probably tired of talking about it, it’s better than starting a […]