In a few hours, the Internet will break. Not literally in the sense of a blackout, but culturally in that online conversation will likely be dominated by one singular event throughout the weekend. YouTuber Shane Dawson’s highly-anticipated Conspiracy palette and subsequent makeup Collection will be available for purchase in partnership with Jeffree Star Cosmetics and […]
It’s no secret that video content is taking over across digital platforms. So much so that Cisco predicts that by 2020, over 75% of the world’s mobile data traffic will be video. Mobile video is easy to consume and gives users a sense of community. Research conducted by Facebook found that compared to traditional TV, […]
PMG designer Cynthia de la Torre Castro was named one of the world’s top 50 women trailblazers in the digital and creative sectors via leading The Drum’s annual 50 Under 30 list. This year’s program was also the first time the publication limited honorees to a single list covering the UK, US and APAC, versus […]
When Robert Downey Jr. introduced himself as Iron Man, he set in motion the most ambitious cinematic venture of all time— 22 independent storylines unified by a single throughline named Thanos. What can best be described as an 11-year pop culture takeover climaxed with Avengers: Endgame. The finale to the Infinity Wars Saga broke box […]
It’s hot, you’re sweaty and longing for some relief from the heat… aren’t you? And while reminiscing about winter, you’re probably also dreaming of all those snowy nights and Holiday celebrations. Well, lucky for you, the Holidays are just under five months away, and we are already beginning to gear up for another busy season. […]
On a dusty shelf in my childhood basement is a row of Wheaties boxes. My dad has been collecting them ever since he was a kid. The signature orange package sporting famous faces and teams have done nothing but fade since I’ve been alive, and yet there is no conversation that gets us any closer […]
In a recent article in PR Week, Takumi’s Adam Williams asserts, “If you want great creative work, you have to allow the influencers to be their own creative director – the brand has needs and wants, but you still need to allow the storytelling to happen in that process,” while Harsh Kapadia of VMLY&R argues […]
It’s Okay to Start From Scratch The announcement of the new facebook.com came with plenty of cool new features and ideas (see here). But, the most impactful idea I grasped onto was that it’s okay to start from scratch sometimes. Whether it be a technical or client project, we often find ourselves so deep into […]
Be Personal. But be smart about it. It’s easy to say we all love a personal touch, right? Like when Jenny, the barista at the coffee shop, remembers your usual? Or when your date has your favourite drink waiting for you when you arrive at the bar a tad late? Great stuff. But there’s a […]
Winter is Coming, And So Are Brands Nineteen months, 85 weeks, 595 days. Each equals how long the world waited for Game of Thrones (GoT) to premiere once again for its final season. More than 17.4 million viewers tuned in for the premiere this past Sunday, combined live and streaming within the first 24 hours. […]