COVID-19
It’s been 20+ days since we closed our offices, moved to a fully remote presence, and started trying to figure out how to come out of the COVID-19 crisis with little more than some bruises. The news is overwhelming. A constant barrage of statistics, updates, and new warnings. True to Texas-style, margaritas are available to-go, […]
As the U.S. federal government weighs stimulus packages, marketers remain focused on supporting customers with decisions regarding brick & mortar store closures, brand communications, and enabling optimum efficiencies across channels. Here’s what we know. Store closures Ecommerce performance Brand communications A Call to Close the Stores The new public guidance by the federal government strains the logistics […]
As someone who transitioned from working in an open office to working remotely and eventually starting a small satellite office, Slack was amazing. It allowed me to communicate with my teams in a quick and effective way while also staying up to date on company news and going-ons. Even though it’s easy to complain about […]
For the fifth year in a row, Ad Age awards PMG a distinguished spot on the annual Best Places to Work list. This list celebrates leading companies in advertising and marketing for their commitment to creating a great place to work — from having an inclusive, empowered culture to great benefits, fair pay, and so […]
The increase in public discussions around diversity over the last few years signifies progress. Companies are beginning to grasp just how impactful a diverse workplace can be. It’s not just a “nice-to-have,” it’s an indisputable business decision that drives success for the employees, and ultimately, long-term business growth. It makes sense because as the consumer […]
As we begin planning for the year ahead, we took some time to reflect on what WeCollective accomplished in 2019. Founded just two years ago in 2017, WeCollective has come a long way, with membership just over 100 members (which is all the employees who have opted to participate in the group (that’s close to […]
I’ve been training for a work communications app like Slack for my entire life. I was exactly the right age when AIM first hit the scene in middle school. After dinner, I would dial into the Internet to chat with my friends and obsess over what my Away Status said about me. Chatting with friends […]
The YouTube Black Summit set the stage by challenging attendees to consider whether their diversity initiatives achieve reach or relevance. Too often, campaigns “tokenize” the Black community by calling a campaign diverse because an ad includes one brown face in the content. Yet, we believe campaigns often fail to tailor messaging to the Black community […]
If you find yourself wondering why there is now a pesky card appearing in your Google Chrome, chances are you were opted into a Google Experiment called Tab Hover Cards. This experiment shows a preview of the information on the page in the same pop-up as a tooltip previously. The only issue with this new […]
I used to have a boss that said, “Life’s a pitch.” And for her it was, she spent a heck of a lot of time off on new business pitches. Since I’ve spent my whole career in ad agencies, that’s what I think of when I hear the word pitch. It calls up memories of […]