Category: PMG Culture
The Fifth Date: Successfully Onboarding a Client
Congratulations, you’ve just signed on a new client! But wait, the fun has just begun. As any agency knows, winning new business is only half the battle. A successful onboarding is the key to a long and prosperous relationship between client and agency. Like our very own Nick Drabicky, Head of Agency Strategy says, “Onboarding […]
Celebrating National Wear Your Lilly Day
The first day of summer is… National Wear Your Lilly Day. Although we never need an excuse to celebrate the official start of summer, the fun, bright prints of Lilly Pulitzer help us kick it off in style. Each year, our friends at Lilly Pulitzer celebrate this annual event along with Lilly Lovers from coast to coast […]
PMG Celebrates Anniversary and New HQ Space
PMG will use any excuse to party, and last night, we had two great reasons to get together with friends, family, and industry partners. The agency celebrated its 7th anniversary, and also officially opened its newly expanded headquarters in Fort Worth. Founded in 2010 by George Popstefanov, PMG has grown to be one of the most […]
Case Study: Anthony Joshua Will Be Heard
When British boxer Anthony Joshua knocked out former heavyweight champion Wladimir Klitschko on April 27 at Wembley Stadium, he was not the only victor to “own the moment.” His triumph was shared by Joshua’s partner, Beats by Dre. PMG was part of the team (including Havas, Anomaly, and Laundry Service) that leveraged a branded content […]
The ability to control the public image of one’s brand can often be the difference between capitalizing on a market opportunity or allowing it to slip by. No matter how great the product or useful the service, perception is the only reality in advertising, and often to business in general. For that reason alone, the […]
What A Poet Can Teach You About Advertising
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
The Remote Life: Getting Started
As the remote team at PMG grows, we thought it was time to dedicate a few posts to this increasingly popular way to work. Let’s start with four basic guidelines for diving into the remote life: Create a daily office commute Commuting to the office can be a pain, but it does have the surprising […]
Making Sense of Your Tag Containers
Since I started at PMG about a year ago, we have used a set of Best Practices that we enforce on our own and client’s sites when implementing tags. We use them because like everything else in the universe given enough time, tag containers tend towards chaos. Users pop in to add the pixel that […]
SXSW and the Challenge of Technical Sessions
There’s a lot going on at SXSW. From the music, movie, and comedy festivals, to the interactive conference sessions that span categories including government, healthcare, marketing, tech, etc. With so much going on the options of where to go and what to see can be overwhelming. As a result, in the first few days of […]
Being Brand Safe In the World of Fake News
The intense controversy following the November 2016 presidential election is far from over, especially for brands wanting to steer clear of leaning right or left. Digital advertising campaigns have caused brands trouble by unintentionally ending up on fake news sites and extreme political sites filled with hate speech, such as Breitbart, a news outlet known […]
