Can you keep a secret? I don’t like working on PTO. As an agency executive, I realized a long time ago that PTO is a catch-22 for most people in this country. Despite the research clearly telling us that vacations are both personally and economically beneficial, we continue to de-prioritize and sometimes demonize self-care in […]
A common challenge in any new and growing field is attracting and retaining talented, qualified employees. This is no different in Programmatic Media. The industry itself is only a decade old (the first Demand Side Platforms gained prominence around 2008/2009), which means that there are even only a handful of individuals across the country that […]
Navigating Cannes 2019 In planning my first trip to Cannes, my first step was to consult PMG’s very own, Natalee Geldert who attended for the first time last year. While her advice was beneficial (check out her blog post here), every year brings new learnings! Prep With our input, PMG’s exceptional marketing team managed most […]
Rainbow-print Nikes. Glitter-bolt Chuck Taylors. Cake batter milkshakes with rainbow glitter sprinkles?! The creativity from brands ahead of this year’s Pride Month was downright delicious, but it’s not only consumer brands hoisting the colors high. A quick scroll through LinkedIn will show agencies, tech companies, publishers, even real estate conglomerates using their logo as a […]
Welcome to the latest edition of ICYMI, where we recap PMG’s contribution of insights and opinions across a number of timely topics in recent industry articles. First up, Carly Carson was quoted in an AdExchanger story that examined why Snap wasn’t able to maximize its acquisition of Placed, which it recently sold to Foursquare. Over […]
According to the latest research by Winnie and The Mom Project, the most influential factor that determines whether a new mom decides to stay at her job or leave the workforce entirely after having a child is the ability to take advantage of a flexible work schedule. How families balance their professional careers and child-rearing […]
A few weeks ago, hundreds of people overtook the ballroom of the Hilton Anatole in Dallas, anxiously awaiting a presentation by the 44th President of the United States, Barack Obama. “A Conversation with President Barack Obama” marked the end of the National Diversity Council’s annual conference, a three-day event designated to promote diversity in the […]
I’ve written about the importance of diversity and inclusion a few times before (here, here, and here). It’s something that I’m incredibly passionate about in my career and in my personal life (along with design, of course). So I was thrilled to attend the National Diversity Council’s National Diversity & Leadership Conference in Dallas April […]
Q1 of 2019 is officially over, and I’m proud to admit it’s been a transformative 90 days, both personally (I bought a house!) and professionally (I became a people manager!). Having never formally managed anyone but myself before, I attended PMG’s annual Manager Training Workshop and, over the course of two days, gained a better […]
International Women’s Day is a day where many countries come together in celebration of the achievements of women fighting for gender equality. This year’s International Women’s Day focuses on creating #BalanceforBetter. The balance for better strives to create a more gender-balanced world. PMG is an active participant in celebrating the equality of women in our […]