Category: Social Media
Instagram Features Beats by Dre in Stories Case Study
With a lineup of new wireless headphones like BeatsX, Beats by Dre looked to PMG and its social media prowess to reach and connect with their audience to drive brand engagement and purchases. Instagram Stories was a big driver of PMG’s success, and the social network was so impressed that it recently called out the […]
Snapchat recently announced its acquisition of Placed- a Seattle-based startup that specializes in consumer location measurement and offline attribution. Placed’s expertise in consumer location analytics derives from their use of proprietary technology coupled with smartphone GPS data. Founded in 2011, Placed has been successful in attributing online campaigns to offline behaviors such as Black Friday […]
What A Poet Can Teach You About Advertising
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
Earlier this spring, Facebook announced the launch of Facebook Ads Manager for Excel, or FAME. So far, I haven’t seen a lot of conversation about this tool, which is a shame, as the tool itself has a lot to offer almost any social marketing team. FAME is a great starting point for automating routine reports, although it’s […]
PMG, Beats by Dre Wins Two EIMA Honors
The DFW Interactive Marketing Association honored the region’s best in marketing last night, and PMG picked up two awards for its campaign for Beats by Dre, “Got No Strings.” The campaign was named “Most Effective Integrated Marketing Campaign” and “Most Effective Use of Video.” This marked the third straight year in PMG’s partnership with Beats […]
PMG Wins Shorty Award For 2nd Consecutive Year
Following its impressive wins in last year’s Shorty Awards for the Beats by Dre #StraightOutta campaign, PMG again won a trophy in the 9th edition of the annual competition for the Beats’ “Be Ready” campaign during the Euros football tournament. The campaign was named Best in Europe, and PMG shared honors with Laundry Service. The campaign beat […]
The Drum Marketing Awards Nominates PMG for Two Honors
After sifting through hundreds of submissions from around the world, The Drum Marketing Awards announced its finalists for their 2017 competition, and PMG was nominated in two categories: Consumer Insight Strategy of the Year, and Sports Marketing Strategy of the Year. In the former category, PMG was praised for leveraging an apparel retailer’s CRM data […]
We all know there are more ad tech companies in the digital space than anyone can count. To stand out to agencies and brands, you must have amazing, unique tech. That will get you on the plan. But new innovations pop up every second. Your competitors will create comparable tech before you know it. To […]
On the surface, the way that influencers, or highly visible people on social media, and their sponsor companies interact can seem purely transactional. We see a celebrity mentioning a new shoe line in a tweet, and many would assume that it’s as simple as a quid pro quo. We give you money; you post about […]
Facebook Rolls Out New Ad Format: Collection
Starting today, Facebook is rolling out Collection, a shoppable feed ad that features a collection of products in a mobile shopping experience. Four product images are shown below a multi-product image or video that will drive users to a full-screen takeover. When a user clicks on one of the four product images in the News […]
