Category: Social Media
‘It’s All Social’ – Updates from Q1 2018
From Facebook changing its algorithm to Snapchat changing the entire layout of its app, Q1 kept our social team busy. So now that it’s over, we took a look at some of the highlights, some of which had us scrambling and others had us excited. Facebook’s Algorithm Change Probably the biggest change since the platform […]
This has been a rough past few weeks for Facebook. We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U. PMG will keep clients apprised and provide our viewpoints on the impact of those changes. — With the developments surrounding the Cambridge […]
ICYMI: PMG Named A Finalist in The 10th Annual Shorty Awards
The 10th annual Shorty Awards recently named PMG a finalist in the consumer brand category for PMG’s work for Beats by Dr. Dre on the Conor McGregor #AboveTheNoise campaign. While the budget was only in the mid-six figures, the campaign was a smash; delivering a whopping 244 million impressions. One of the most influential pieces […]
The collective effort between PMG and Beats by Dre on the Conor McGregor “Above the Noise” campaign recently landed itself on the Interactive 2018 Marketing Awards shortlist in two categories; Best in Retail / ECommerce and Best in B2C. The campaign was an innovative cross-agency collaboration that spotlighted Conor McGregor and one of the biggest […]
Why Brands Should Keep a Watchful Eye on the Entertainment Industry
Celebrities have always had power. Traditionally, their power was solely linked to how much cash they generated for their studio. Nowadays, celebrities can offer the reach and engagement of their unique fandoms through their social presence. Thanks to digital marketers, their power can be tracked and harnessed. Let’s take a look at the cyclical nature […]
3 South Korean Trends to be Aware Of
With the official opening of the 23rd Winter Olympic Games last week, we thought it’d be appropriate to explore the Korean Wave and share a few notable South Korean trends and how some brands have leaned into their popularity to better connect with Korean consumers. Hallyu and South Korean Culture Commonly referred to as Hallyu, […]
Exploring the Current Shoppable Media Opportunities
In the effort to merge the shopping and social experience for brands, many social media platforms have been developing ways for consumers to discover, review and shop product offerings – all within the social media apps and platforms they love. And for a good reason, in 2017, 74% of shoppers used social media to inform […]
ICYMI: Influencers, Facebook Watch, Online All-Stars
With the first month of 2018 already in the books, we’re rounding up PMG’s news mentions in January. With commentary from two of our social gurus and a huge honor for our founder and CEO, don’t miss where we’ve landed in the news below. YouTube Regulations Could Prompt Microinfluencers to Migrate PMG’s Director of Social Media […]
How to Evolve with Facebook’s News Feed Change
Facebook recently announced its most significant algorithm change since the platform’s creation – choosing to prioritize content from family and friends over brands and publishers in the coming weeks. This means posts that inspire conversations and better engagement among friends will now be favored over other content from brands, news sources, and companies. While the […]
How Reviews Present a Growing Opportunity for Hotels
Guest reviews in the accommodations industry remain important, and the marketing opportunities and risks they present have evolved over the last several years. The players in the third-party review space are changing, and the uses for first-party reviews are growing as well. User-Generated Reviews (1st Party Reviews) Reviews that brands collect themselves have historically been […]
