COVID-19
Another weekend of bread baking and social distancing has come and gone. I hope you spent time doing something you truly enjoy and were able to head outside for some fresh air. In today’s briefing, we’ve rounded up the news and developments you might have missed over the weekend. Weekend in Review International Headlines Advertising […]
We made it to another Friday. I hope you have a quiet weekend ahead — just a few more hours between you and season three of ‘Ozark’ on Netflix. See you back on Monday with a round-up of what you might have missed from the weekend. Week in Review This week was another seven days […]
The authentic connection influencers have developed with their audience serves as a guidepost for brands during a time of uncertainty. As social media use surges among consumers stuck at home, influencers show how to keep audiences informed, entertained, and inspired. What people want: Comfort. Entertainment. Purpose. The world outlook right now might seem pretty bleak. […]
As cities across the U.S. face another week under shelter-in-place guidelines, daytime internet usage continues to surge, and new methods of connecting are popping up across every platform. From live-stream concerts for charity to Instagram’s new “co-watching feature,” brands continue to adapt to the new at-home lifestyle via virtual platforms. Snapchat has even launched a […]
Friday, March 27th, 2020 It’s Friday. We hope you have a restful weekend ahead of you. We recommend watching Tiger King on Netflix if you can; it’s a quasi-exotic animal show-and-tell turned true-crime docuseries and a much-needed break from the headlines surrounding our current circumstances. However you decide to spend your weekend, stay safe, and […]
With many brands looking to help consumers in these difficult times, the video and streaming landscape continues to provide opportunities to engage consumers. As you are thinking about adjusting your media strategy, here are PMG’s recommendations and a few opportunities to consider: See the rest in our video streaming and CTV investment guide:
PMG’s director of influencer marketing Angela Seits recently shared her thoughts with Digiday (paywall) about TikTok’s attempt to create a robust connection point between its talent and the marketers who want to collaborate with them on branded campaigns. The move is expected to be a long-term boon not just to its creators, but also TikTok […]
PMG’s Carly Carson shared her thoughts about TikTok’s self-serve platform with Digiday, and while there are promising features, there’s still work to be done on the tool, which is currently in beta. Her optimism is shared by others who have had access to it, and it’s that optimism that buoys them to overcome challenges around […]
New year, new Facebook series to attract more users to Business Insider‘s Facebook page, and thus, more advertisers. Or so the thinking goes, according to Digiday, behind the publisher’s new weekly news show, “Business Insider Today: A Closer Look,” which will take a deep look into a single topic every episode. PMG’s brand media director, […]
One of the biggest stories in 2019 was the rise of TikTok. Marketers followed the throngs of users who flocked to the service, though many did so without knowing what to expect. As we start 2020 in earnest, Digiday says this year will be a critical one for the platform in showing its readiness for […]