In many ways, the back-to-school season finds me coming full-circle. Once again I’m faced with the nervousness, the excitement, the “back-to-school jitters.” I have superiors to impress, and associates to both co-operate and build relationships with. I am once again judged on my critical thinking, my typing, my spelling, my rhetoric, and – lord, help […]
From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]
In an effort to cut down on fraud, Twitter recently announced that locked accounts would be removed from users’ follower counts, meaning many individuals and brands will see a drop in their number of followers, effective this week. Twitter expects that most individuals will see a change of four followers or less, while larger accounts […]
Becoming a meme or going viral is a once in a lifetime unintentional event. Unless you have thousands of hours of candid footage like the Kardashians or Beyonce, there’s really no way to get that lightning to strike more than once…right? In fact, it seems like some people know how to generate memes of themselves […]
Following the controversy surrounding foreign interference on Facebook during the 2016 elections, there has been a call-to-action for Facebook to increase transparency and accountability across its social networks. In response to public criticism of data misuse and dark posts, Facebook has announced the implementation of new features, that will allow for an: Increase in accountability […]
There’s a funny myth that has developed in the influencer marketing space that I’d like to dispel: brands should only partner with influencers in the same vertical. It’s hard to pinpoint how this idea took root, but you can see the trend in the majority of branded content: Apparel brands partner with fashion influencers; cosmetic […]
I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]
It’s 3 o’clock and you know what that means? It’s HQ Trivia time. Before we find a conference room to hide out in to play, let’s get a sense of what exactly we’re getting into. Developed by Vine creators Rus Yusupov and Colin Kroll with the charismatic Scott Rogowsky taking the main stage 2/day every […]
Settled in the bustling city of New York, marketers and content experts gathered to talk strategy, market positioning, product releases/enhancements and partnership opportunities last week. With the influential presence of content publishers like Refinery29, Hulu, and Condé Nast combined with social platforms like Twitter and YouTube showing their latest insights and latest content, NewFronts 2018 […]
I may not know how to code, but Facebook’s F8 did not disappoint. With a number of new updates and promising new privacy measures, Facebook had a strong show at their annual developer conference. As a marketer, here were the key updates that stood out to me: Data Security, Privacy & Fake News This topic […]