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Category: Social Media

December 02, 2020
Posted by Abby Long

Why “Black Friday” Search Terms Slumped & Other Cyber Weekend Trends

We just wrapped up Cyber Weekend 2020, and we’ve all seen the headlines: Two record-breaking sales days with Black Friday pulling in $9 billion in sales and Cyber Monday driving $10.8 billion in online orders, a feat that pushed ecommerce adoption to new heights. But beyond those (albeit staggering) numbers were demonstrable trends that signify […]

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November 12, 2020
Posted by Abby Long

How Brands Can Stand Out With User-Generated Content

In his op-ed for Talking Influence, Edward Grice of PMG’s EMEA office described how brands are utilizing user-generated content to fulfill creative needs and humanize their branding efforts as the pandemic continues to disrupt professional creative industries.  Grice posits that brands have essentially democratized the creative process, tapping the talent of their audience to adapt […]

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October 26, 2020
Posted by David Gong

Snapchat Pitching High-Frequency Burst Campaigns

For brand advertisers looking to ensure reach with high frequency, Snapchat is now offering what it calls a Platform Burst campaign, and it’s the latest example of how Snap is trying to build a moat around itself against increasing competition around short-form video ads, according to an article on Digiday. Advertisers are guaranteed that at […]

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October 20, 2020
Posted by Abby Long

TikTok Selects PMG for Social Strategy

PMG has been selected by TikTok as the lead social strategy agency for TikTok for Business, the company’s ad/marketing solutions arm. PMG will oversee cross-channel strategy, creative, content development, and production for the brand.  “There is massive untapped business potential for marketers within TikTok, which is unlike any other platform available to advertisers today,” said […]

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October 19, 2020
Posted by Abby Long

A Closer Look at the Congressional Big Tech Market Power Report

The U.S. House Judiciary antitrust subcommittee wrapped up its nearly 16-month bipartisan inquiry into the market power of some of the tech industry’s largest companies earlier this month. We’ve created a simplified overview of the staff report, the conclusions reached, and what is likely to happen next. Investigating Big Tech’s Market Power After several high-profile […]

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October 06, 2020
Posted by Abby Long

October Brings Fresh Perspectives on Economic Sentiment, Consumer Confidence

Q4 is officially upon us, ushering in the arrival of new perspectives and enlightening economic data from McKinsey & Co., eMarketer, GlobalWebIndex, and others. These Q3 reports provide us with a better understanding of how brands and consumers are faring amid such an unusual pre-holiday season. Let’s dive into the highlights.  Consumer Trends & Economic […]

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October 01, 2020
Posted by Ting Zheng

What to Know About Reddit

I don’t claim to be an avid Reddit user, but I’m a big-time lurker when it comes to using it to pass time and browse content. There’s quite a lot of nuances to be learned on how to use the platform, but the biggest takeaway of Reddit is that it’s a community (made up of […]

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September 22, 2020
Posted by Abby Long

How Will the 2020 U.S. Election Impact Consumer Spending?

With less than 50 days until the U.S. election, all eyes are on… well, just about everything. From consumer sentiment to the stock market, the endless news cycle of candidate coverage to the polls cataloging and profiling undecided voters, countless people are searching for any indication of who will win and how the results of […]

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August 31, 2020
Posted by Abby Long and Carly Carson

Facebook Details Approach to Mobile Industry Changes

In a partner announcement to advertisers and developers last week, Facebook shared details about its approach to the changes accompanying the release of Apple’s iOS 14 in September. Facebook’s news served as another bellwether of how recent changes to operating systems will fundamentally reshape the mobile marketing industry.  Facebook’s approach to iOS 14 changes To […]

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August 10, 2020
Posted by Abby Long

The TikTok Saga Continues

Growing US-China trade tensions are quickly spilling into the internet economy. On Thursday, President Trump signed two executive orders banning Americans and US companies from transacting with ByteDance’s TikTok and Tencent’s WeChat in 45 days (September 20th). The executive orders were vaguely worded, though a White House official has clarified that the executive order concerning […]

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