Growing demands for privacy are reshaping the social media landscape, and with consumption habits fluctuating from static feeds to ephemeral messaging and short-form video, social media is entering a new era. To navigate this sea-change, advertisers are fortifying their media investment strategies through diversification, helping their brands achieve optimal reach and engagement across a variety […]
The W3 Awards recently recognized PMG and Beats by Dre for the brand’s powerfully engaging TikTok campaign, Sound of Colour, giving the effort a Gold Award in the Social Campaign category. The campaign supported the global launch of a new line of colorful PowerBeats Pro headphones. The campaign centered around inviting TikTok users to contribute […]
Many of the world’s biggest tech companies reported quarterly earnings this week, equipping marketers with new benchmarks to measure how the latest privacy changes across mobile operating systems have impacted audience targeting, campaign performance, and ad measurement. Today’s briefing provides a snapshot of how tech companies are navigating the downstream effects of new privacy measures, […]
Throughout the past ten years, Hyperice has pushed the boundaries of innovation to better serve athletes everywhere, emerging as a leader in recovery technology for high-performance athletes and penning exclusive partnerships with leagues, teams, and federations around the world. Today, its products are used along sidelines and in locker rooms by some of the world’s […]
During the past 18 months, social media apps experienced dramatic growth and saw significant in-app user behavior shifts as public safety measures and regional lockdowns curbed in-person social activities, and people increasingly relied on social media for entertainment, staying connected and engaged in community, organizing for social causes, and so much more. Platforms adjusted to […]
A few days ago, Facebook released a new report that outlines the most popular content viewed on the Facebook platform throughout the last quarter. Titled the Widely Viewed Content Report, the data analysis was presented as a step in the right direction in upholding Facebook’s commitment to transparency, but was soon met with criticism from […]
Today marks the largest integrated launch in the history of Old Navy with the arrival of BODEQUALITY, an innovative and fully inclusive shopping experience available in stores and online. Through a human-centered design approach, Old Navy is redefining size inclusion and will proudly offer every one of its women’s styles in every size, with no […]
Last week delivered back-to-back developer conferences that offered a glimpse into how some of the most popular technology companies are reimagining the future of commerce, entertainment, messaging, and work. Here’s what you might have missed. Takeaways from the Snapchat Partner Summit On Thursday, Snapchat’s Partner Summit featured keynote presentations from co-founders Evan Spiegel, Snap’s CEO, […]
Throughout lockdowns and the last several months, people have been eager to share their stories and voices online in new ways, leading the buzzy social app Clubhouse to skyrocket up app store charts with more than 9.6 million downloads in February 2021. Similarly, podcasts exploded in popularity during the pandemic and, according to The Wall Street Journal, are […]
The Academy unveiled the 2021 Oscar nominations early Monday morning, led by Netflix’s impressive 35 nominations, which drew greater attention to the growing dominance of streaming platforms and raised questions about the post-pandemic future of cinema. As the pandemic disrupted moviegoing worldwide, many Hollywood studios withheld major motion pictures in 2020, leading to an assortment of films […]