The vast and over-complicated media landscape has resulted in an outcome that definitely doesn’t seem to align with the “vast and over-complicated” tagline: increased accessibility. Anyone with a computer has the power at their fingertips to deliver their message via social media ads, search engine marketing, display banners, and more to their current or potential […]
Ah, at last, the time is here. Black Friday and Cyber Monday preparations are in full swing around the PMG offices, but on the flipside, eMarketer states that over 60% of people actually feel that Black Friday is overwhelming with so many sales and so little direction on where to begin. Of course, the question […]
Facebook recently introduced a first-party cookie option for the Facebook Pixel, making them the latest digital platform to do so. This new feature automatically went into effect on October 24th, unless an advertiser opts-out via their pixel settings in Facebook’s Events Manager. What are 3rd-Party Cookies vs. 1st-Party Cookies? A cookie is a piece of […]
We’re honored to be a finalist in four categories in The Drum’s Digital Trading Awards USA. Our finalist nominations highlight our success with paid social, video, SEM and use of data. PMG and Beats by Dre’s collaborative work on the #AboveTheNoise campaign is nominated as a finalist in the Best Video Campaign category. The #AboveTheNoise […]
Facebook recently joined other tech giants like Google and Amazon in entering the home smart device market. On October 8th, Facebook dropped the big news on its site and announced its latest product creation: Portal and Portal+. Portal and Portal+ Both Portal and Portal+ are equipped with a large screen display and an AI-powered camera […]
Launched in March of 2010, Pinterest began as a simple online pinboard, a discovery platform, where users could save and share images, organized by board, and follow other users’ boards if they had similar tastes. Today, Pinterest is among the top social media platforms, boasting over 250 million monthly users, with 80% accessing the platform […]
MediaPost recently named PMG and Beats by Dre’s collective efforts on the #1of1 campaign the winner of its OMMA Award for Best Use of Single Platform in the Social category. This win marks the fourth OMMA win for PMG in the past three years. The #1of1 campaign celebrates the power of individuality in a noisy […]
PMG’s Inaugural Private Dinner Series and fireside chat took place last week in Dallas. It was a great night filled with cocktails and conversation at the beautiful Mirador restaurant that overlooks the famous Eye sculpture by Tony Tasset. The conversation of the night revolved around How the Rise of Content Co-Creation Is Shaping the Customer […]
Just when marketers were beginning to figure out millennials, a new generation is dominating headlines — Generation Z. The cohort following Millennials, this generation is larger in size than Millennials and Baby Boomers and only continuing to grow. These individuals are digital natives, born into an age where dial-up Internet had already passed. Because of […]
MediaPost recently named PMG a finalist across three categories in the 2018 OMMA Awards. The collective efforts between PMG and Beats by Dre on the #AboveTheNoise campaign was named a finalist in the Sports/Live Events category. In addition to the #AboveTheNoise campaign, PMG’s work for Beats by Dre on the #1of1 campaign was named a […]