Throughout lockdowns and the last several months, people have been eager to share their stories and voices online in new ways, leading the buzzy social app Clubhouse to skyrocket up app store charts with more than 9.6 million downloads in February 2021. Similarly, podcasts exploded in popularity during the pandemic and, according to The Wall Street Journal, are […]
The Academy unveiled the 2021 Oscar nominations early Monday morning, led by Netflix’s impressive 35 nominations, which drew greater attention to the growing dominance of streaming platforms and raised questions about the post-pandemic future of cinema. As the pandemic disrupted moviegoing worldwide, many Hollywood studios withheld major motion pictures in 2020, leading to an assortment of films […]
There is no doubt that we’re entering a new era of digital advertising. The release of Apple’s AppTrackingTransparency (ATT) framework via iOS 14 will have a significant impact on the digital economy, not just across the mobile app ecosystem, but disrupting the fundamental way brands engage with customers online. Nearly every platform, ad tech partner, and app […]
We just wrapped up Cyber Weekend 2020, and we’ve all seen the headlines: Two record-breaking sales days with Black Friday pulling in $9 billion in sales and Cyber Monday driving $10.8 billion in online orders, a feat that pushed ecommerce adoption to new heights. But beyond those (albeit staggering) numbers were demonstrable trends that signify […]
In his op-ed for Talking Influence, Edward Grice of PMG’s EMEA office described how brands are utilizing user-generated content to fulfill creative needs and humanize their branding efforts as the pandemic continues to disrupt professional creative industries. Grice posits that brands have essentially democratized the creative process, tapping the talent of their audience to adapt […]
For brand advertisers looking to ensure reach with high frequency, Snapchat is now offering what it calls a Platform Burst campaign, and it’s the latest example of how Snap is trying to build a moat around itself against increasing competition around short-form video ads, according to an article on Digiday. Advertisers are guaranteed that at […]
PMG has been selected by TikTok as the lead social strategy agency for TikTok for Business, the company’s ad/marketing solutions arm. PMG will oversee cross-channel strategy, creative, content development, and production for the brand. “There is massive untapped business potential for marketers within TikTok, which is unlike any other platform available to advertisers today,” said […]
The U.S. House Judiciary antitrust subcommittee wrapped up its nearly 16-month bipartisan inquiry into the market power of some of the tech industry’s largest companies earlier this month. We’ve created a simplified overview of the staff report, the conclusions reached, and what is likely to happen next. Investigating Big Tech’s Market Power After several high-profile […]
Q4 is officially upon us, ushering in the arrival of new perspectives and enlightening economic data from McKinsey & Co., eMarketer, GlobalWebIndex, and others. These Q3 reports provide us with a better understanding of how brands and consumers are faring amid such an unusual pre-holiday season. Let’s dive into the highlights. Consumer Trends & Economic […]
I don’t claim to be an avid Reddit user, but I’m a big-time lurker when it comes to using it to pass time and browse content. There’s quite a lot of nuances to be learned on how to use the platform, but the biggest takeaway of Reddit is that it’s a community (made up of […]