Facebook recently joined other tech giants like Google and Amazon in entering the home smart device market. On October 8th, Facebook dropped the big news on its site and announced its latest product creation: Portal and Portal+. Portal and Portal+ Both Portal and Portal+ are equipped with a large screen display and an AI-powered camera […]
Launched in March of 2010, Pinterest began as a simple online pinboard, a discovery platform, where users could save and share images, organized by board, and follow other users’ boards if they had similar tastes. Today, Pinterest is among the top social media platforms, boasting over 250 million monthly users, with 80% accessing the platform […]
MediaPost recently named PMG and Beats by Dre’s collective efforts on the #1of1 campaign the winner of its OMMA Award for Best Use of Single Platform in the Social category. This win marks the fourth OMMA win for PMG in the past three years. The #1of1 campaign celebrates the power of individuality in a noisy […]
PMG’s Inaugural Private Dinner Series and fireside chat took place last week in Dallas. It was a great night filled with cocktails and conversation at the beautiful Mirador restaurant that overlooks the famous Eye sculpture by Tony Tasset. The conversation of the night revolved around How the Rise of Content Co-Creation Is Shaping the Customer […]
Just when marketers were beginning to figure out millennials, a new generation is dominating headlines — Generation Z. The cohort following Millennials, this generation is larger in size than Millennials and Baby Boomers and only continuing to grow. These individuals are digital natives, born into an age where dial-up Internet had already passed. Because of […]
MediaPost recently named PMG a finalist across three categories in the 2018 OMMA Awards. The collective efforts between PMG and Beats by Dre on the #AboveTheNoise campaign was named a finalist in the Sports/Live Events category. In addition to the #AboveTheNoise campaign, PMG’s work for Beats by Dre on the #1of1 campaign was named a […]
It started with Radiohead in 2016. Their fanbase was shocked when they began to wipe all content off of their social media pages — to announce the release of their ninth album A Moon Shaped Pool. Deleting their content and the subsequent online gossip that followed led to an increase in over 300k followers over the […]
Facebook made headlines this week with two announcements that signal continued investment in buttoning up platform usage and may improve trust with users as well as quell misinformation within the platform. In a blog post titled “Keeping Advertising Safe and Civil,” Facebook announced it would be removing over 5,000 targeting options to prevent misuse of […]
In many ways, the back-to-school season finds me coming full-circle. Once again I’m faced with the nervousness, the excitement, the “back-to-school jitters.” I have superiors to impress, and associates to both co-operate and build relationships with. I am once again judged on my critical thinking, my typing, my spelling, my rhetoric, and – lord, help […]
From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]