• About Us
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
News and Insights

Category: Social Media

December 02, 2019
Posted by Abby Long

Social eCommerce is The Darling of Cyber Weekend

PMG’s data analysis demonstrates 45% of retailer investments went into paid social, yielding 33% of all revenue for Cyber Weekend 2019.  Today we released the results of its Cyber Weekend advertising report findings. Our team analyzed over 40M+ clicks, across $200M+ in media spend, and $1B in attributed revenue to identify key trends that arose […]

Read
November 22, 2019
Posted by Dani Stratman, Dallas Killeen and Jess Arbon

Meet Threads — Instagram’s New Way To Connect

In an effort to engage with the younger generation, Facebook introduced its own camera-first, direct messaging app called Threads in October of this year. The standalone app is designed to allow users to share photos, videos, messages, Stories, and more with a personally curated and controlled list of close friends. While similar functionality does exist […]

Read
November 20, 2019
Posted by David Gong

Carly Carson Wants Authenticity, and API Access, from TikTok

TikTok is blazing hot with advertisers these days, but because its platform is still so new in the U.S., there are a lot of features and functionality that agencies can only wish for right now. Digiday outlined those desires, and among those items are API access, self-serve platform, and shoppable ad features. In addition to […]

Read
November 01, 2019
Posted by Abby Long

How An Unusual YouTube Partnership is Disrupting an Entire Industry

In a few hours, the Internet will break. Not literally in the sense of a blackout, but culturally in that online conversation will likely be dominated by one singular event throughout the weekend. YouTuber Shane Dawson’s highly-anticipated Conspiracy palette and subsequent makeup Collection will be available for purchase in partnership with Jeffree Star Cosmetics and […]

Read
November 01, 2019
Posted by Grant Weber

Popeyes vs. Chick-Fil-A: 3 Lessons For Competitor Campaigns

Sunday —typically a day of rest and peace— is now at the epicenter of a fried chicken feud between Chick-Fil-A and Popeyes. With the words, “I’m Back,” Popeyes puffed its chest and announced it will be restocking its adored chicken sandwich. The very same fried chicken sandwich that sold out nationwide in just two weeks. […]

Read
October 14, 2019
Posted by Catherine Babin

Digital Video Trends and How to Create Best-in-Class Digital Video Content

It’s no secret that video content is taking over across digital platforms. So much so that Cisco predicts that by 2020, over 75% of the world’s mobile data traffic will be video. Mobile video is easy to consume and gives users a sense of community. Research conducted by Facebook found that compared to traditional TV, […]

Read
October 08, 2019
Posted by David Gong

Made Defiant Continues to Garner Industry Accolades

PMG’s work for Beats by Dre in the groundbreaking Made Defiant campaign has continued to draw raves from the advertising industry. Today, the W3 Awards announced that the campaign won Gold and Silver awards in the Social Campaign and Video Campaign categories, respectively. Additionally, Digiday announced the finalists in its European competition, and Made Defiant […]

Read
October 07, 2019
Posted by Abby Long

What We Learned from the Q&A Livestream with Mark Zuckerberg

In an unprecedented move, Facebook’s now-infamous leak resulted in the public getting front-row seats to a weekly internal Q&A at the social media titan last week. There was a lot to unpack in both the audio leak from July and the livestream, but at a high level, here’s what I found most interesting and took […]

Read
September 19, 2019
Posted by David Gong

Is Facebook’s Attempt To Conquer The Living Room Too Little Too Late?

That is the question AdExchanger tries to answer today through a round-up story with insights from various industry experts, including PMG’s Carly Carson. Earlier this week, Facebook launched the latest products in its Portal hardware suite, including TV streaming sticks, an 8-inch Portal, and an improved 10-inch model). The products go a long way to […]

Read
September 09, 2019
Posted by David Gong

Carly Carson Shares Thoughts on Potential Headwinds for Audience Targeting on Instagram

With Facebook seemingly in the news daily about its actions and plans around ad targeting and data privacy, it was inevitable that insiders would start to speculate about any potential draft faced by Instagram, given how closely linked the two platforms are. AdExchanger has published a story about what might happen with Instagram and called […]

Read
Next
1 2 3 … 25

Latest White Papers

  • Why Voice Matters: Identifying the Latest Opportunities in Voice Search
  • eSports Advertising and How Brands Can Get in the Game
  • Navigating the Amazon Ecosystem
  • See all White Papers

Featured Posts

  • How An Unusual YouTube Partnership is Disrupting an Entire Industry
  • PMG Among Best Employers for Parents
  • Why You Should Take Your Vacation: My Experience Going Off the Grid
  • Working with an Automation Mindset
  • Why B2B Brands Should Use Video

Categories

  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Display
  • E-Commerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • SEO
  • Social Media
  • Structured Data
  • Video
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2019 PMG Worldwide LLC. All Rights Reserved.
  • Contact
  • Privacy Policy
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.