Winter is Coming, And So Are Brands Nineteen months, 85 weeks, 595 days. Each equals how long the world waited for Game of Thrones (GoT) to premiere once again for its final season. More than 17.4 million viewers tuned in for the premiere this past Sunday, combined live and streaming within the first 24 hours. […]
The Drum’s European version of their annual Marketing Awards recently named the collaborative work between PMG and Beats by Dre the winner in the best Retail or E-commerce category. Despite not being an official sponsor of the 2018 FIFA World Cup, Beats by Dre’s “Made Defiant” campaign captivated audiences around the world. The campaign was […]
To say that direct-to-consumer brands are the next big thing is, to some, like saying iPhones are the next big thing — the first (hypothetical, exaggerated, and made up for the purpose of this blog) response is: “Duh. I’ve been using my Quip toothbrush since 2014 and I took a Ritual vitamin this morning just […]
While I could feel my face heat from hiking for almost three hours in the sun, there was still something inherently gratifying to make it to the end. It could have been the sound of the waves crashing on the shore or the smell of the ocean or maybe just the breathtaking scenery at the […]
Before we begin, can you tell me what the most visited site on the Internet is? I’ll wait. Now be honest, did you have to open your phone to look it up? If the answer is yes, you’re probably not shocked to find out that the answer was Google. On November 13, 2006, Google purchased […]
Austin was recently abuzz as media partners and marketers made the annual trip to South by Southwest showcasing the latest in music, film, and interactive exhibitions. But it’s not just a culture fest; above all else, SXSW has become an event igniting yearlong conversations on tech and innovation. The roundup below shows off the latest […]
Hidden behind the #facebookapocalypse of 2019 (where Facebook’s suite of apps went down for the longest time in over four years), was a seemingly simple announcement: Facebook is replacing its relevance score. Although it may seem small, this release has big implications for marketers around the world. Relevance score, which offered advertisers insight into how […]
The Drum Marketing Awards recently named the collective effort between PMG and Beats by Dre a finalist in two categories; Retail or E-commerce and Sports. In both categories, PMG was recognized for our work on the “Made Defiant” campaign. The Beats by Dre “Made Defiant” campaign was a Pan-European effort that used localized talent and […]
As we all know, content is king, and for brands and advertisers in 2019 that means one thing: vertical video. With consumers spending more time with digital media than traditional media for the first time in 2018, and the majority of that time being on mobile, the stage has been set for vertical video to […]
Let me try to sum up what happened with Cambridge Analytica as we now can better understand it in hindsight. In March of 2018, news broke that the personal data of 87 million Facebook users was exposed to a political consulting firm based out of London known as Cambridge Analytica. This personal data was mined […]