Welcome to the latest edition of ICYMI, where we recap PMG’s contribution of insights and opinions across a number of timely topics in recent industry articles. First up, Carly Carson was quoted in an AdExchanger story that examined why Snap wasn’t able to maximize its acquisition of Placed, which it recently sold to Foursquare. Over […]
As influencer marketing moves in a million different directions, there is growing stagnation of the platforms influencers are using to push their content out. IGTV has yet to catch on in a tangible way while Snapchat has become a throwaway channel, leaving Instagram and YouTube as the predominant platforms. However, because Instagram and YouTube are […]
Reddit has long been a place where passionate communities, lurkers, and trolls all come together to share their opinions, memes, and expertise, all within highly active micro-ecosystems. As a self-governed platform, users are able to create their own subreddit communities, establish their own ground rules, and enforce that their community members abide by these rules. […]
In a recent article in PR Week, Takumi’s Adam Williams asserts, “If you want great creative work, you have to allow the influencers to be their own creative director – the brand has needs and wants, but you still need to allow the storytelling to happen in that process,” while Harsh Kapadia of VMLY&R argues […]
Winter is Coming, And So Are Brands Nineteen months, 85 weeks, 595 days. Each equals how long the world waited for Game of Thrones (GoT) to premiere once again for its final season. More than 17.4 million viewers tuned in for the premiere this past Sunday, combined live and streaming within the first 24 hours. […]
The Drum’s European version of their annual Marketing Awards recently named the collaborative work between PMG and Beats by Dre the winner in the best Retail or E-commerce category. Despite not being an official sponsor of the 2018 FIFA World Cup, Beats by Dre’s “Made Defiant” campaign captivated audiences around the world. The campaign was […]
To say that direct-to-consumer brands are the next big thing is, to some, like saying iPhones are the next big thing — the first (hypothetical, exaggerated, and made up for the purpose of this blog) response is: “Duh. I’ve been using my Quip toothbrush since 2014 and I took a Ritual vitamin this morning just […]
While I could feel my face heat from hiking for almost three hours in the sun, there was still something inherently gratifying to make it to the end. It could have been the sound of the waves crashing on the shore or the smell of the ocean or maybe just the breathtaking scenery at the […]
Before we begin, can you tell me what the most visited site on the Internet is? I’ll wait. Now be honest, did you have to open your phone to look it up? If the answer is yes, you’re probably not shocked to find out that the answer was Google. On November 13, 2006, Google purchased […]
Austin was recently abuzz as media partners and marketers made the annual trip to South by Southwest showcasing the latest in music, film, and interactive exhibitions. But it’s not just a culture fest; above all else, SXSW has become an event igniting yearlong conversations on tech and innovation. The roundup below shows off the latest […]