January 16, 2020
Whether it’s deeper audience insights, refining your market position, or expertise in how and where to create the right engagement, our Strategy and Consulting teams bring a wealth of experience in research, brand development, engagement strategy, and service design to lay the foundation for success across all things digital to connect with human consumers.
For a Seamless Experience, a Comprehensive Approach
Media Strategy
We work across channels to create connections at each stage of the consumer journey, identifying all available opportunities for brands to engage their audience. The result is media planning and buying that is not only integrated but also delivers a seamless brand experience for customers.
Expertise on Demand
Consulting
Our Consulting team’s mission is to cut through the noise of the digital landscape in order to objectively inform and advise clients on every element of their digital marketing. Based on a mix of professional experience and agency data that’s unmatched in its ability to set benchmarks and establish goals, our team provides true guidance on how to reach customers with the right message, regardless of whose fingers are pushing the buttons.
Creative that Connects, Now & Later
Great insights have the power to transform a business. Great creative has the power to change culture. We are unique in our ability to work at both ends of the spectrum, using our deep expertise in data and technology to inform smarter digital creative made for human audiences that delivers for the bottom line and brand regard.
Great Ideas Executed Perfectly
Social
Social blurs the lines between advertising, education, and entertainment, offering brands an unparalleled platform for connection when leveraged successfully. Our nimble team of social strategists and content creators are experts at finding the intersection between brand stories and consumer interests – ultimately engaging audiences to actively seek out and share brand content with others.
Combined with our production studio & data technologists, we are able to create real-time content for marketing programs, events, static and film content across the digital ecosystem and provide best-in-class analytics that drives your business forward.
On Trend, in the Moment
Influencer Marketing
Our influencer strategists and creative teams work together to develop original, immersive content, using our technical expertise to facilitate data-driven influencer identification and activations. From high-level productions with top-tier influencers to custom briefs directed to hundreds of micro-influencers, we offer influencer relations strategy, management, and activation with best-in-class analytics to track real-time performance on the metrics that matter.
The Right Place at the Right Time
Customers don’t think in channels and neither should brands. Our omnichannel media planning and buying eliminates the limitations of channel-specific activation to focus on holistic audience insights that help brands deliver a consistent, relevant, and human-centric experience across platforms.
Channels Through the Lens of People
Media Planning
With modern consumers expecting consistency across touchpoints, strong, integrated planning is essential to success in today’s connected world. Our expertise in omnichannel planning focuses on a more holistic, audience, and data-centric approach to media designed to eliminate friction around channel-specific activations. We start with people and behaviors to identify the key drivers across channels then create strategies for engaging the audience at each stage of the customer journey.
- Competitive and audience insights
- Media mix modeling
- SOV & reach/frequency analysis
- Omnichannel brand & programmatic media planning
- Amazon Marketplace management
Combining Inspiration with Relevance
Media Buying
At PMG, we work with our clients to develop the optimal mix of data, tools, and other assets needed to identify opportunities, apply insights, and optimize performance in real-time. Our team works diligently to build a comprehensive strategy for combining data, inventory, technology, and expertise, as well as creating a balance between human and machine learnings to ensure your media is running in quality, brand-safe environments.
With our roots in performance media, we pride ourselves on our ability to differentiate and innovate by leveraging unique data and advanced technology. With a focus on creating engagements that are both inspiring and relevant, our team provides holistic solutions that keep your brand top of mind and builds measurable connections at every stage of the campaign cycle.
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Amazon Marketplace Management
From A to Z
From creating branded stores to running targeted campaigns through Amazon Advertising, PMG has the necessary mix of data, tools and creative assets to guide brands in identifying acquisition opportunities, applying insights, and optimizing for performance in real-time. Learn more by downloading our Amazon Advertising white paper.
PMG services encompass the following within Amazon Advertising:
- Sponsored Products and Product Display Ads
- Sponsored Brands and Stores (a brand’s Amazon site)
- Display Ads, Video Ads, and Amazon DSP
Find Opportunity in Complexity
To stay ahead of the game, you have to maximize your investments in technology while also planning for the next evolution of your brand and business. At PMG, we take the complexity barrier out of the digital ecosystem, using a holistic approach to innovation to create an integrated, seamless path for transforming data to insights and insights to action.
Finding Desire in Data
Audience Discovery and Activation
From the development of proprietary technology to collecting, refreshing, and activating 1st-party customer data in a secure and encrypted manner, we work to provide advanced segmentation and enriching audience data that drives deeper insights into who brands should communicate with and where within their advertising mix. Brands benefit from PMG’s combination of technology and custom software with unparalleled service to realize outsized returns on investment.
Successful campaign management in a climate of constant evolution requires not only data but also innovation in how to leverage that data. Our Data Innovation team is dedicated to turning 1st- and 3rd-party data into experiments that yield new and improved strategies for our clients across channels. The resulting advantage of more nuanced audience insights is how we help brands overcome the challenges of how to communicate with real people versus cookies.
Data Innovation
- Analytics
- Audience Management
- Multi-Touch Attribution
- Omnichannel Reporting
- Web Measurement (e.g. GA 360, Adobe)
Custom Solutions for Complexity
Proprietary “Gap” Technology and MarTech Consulting
The challenge of understanding how to connect existing and prospective audiences is only magnified through the increasing complexity of the technology and integrations that support execution. From data management to implementation consulting and integration services, we bring unique, modular and customized technology and deep expertise to help ensure you are getting the most out of your MarTech investment.
Our team of thinkers and strategists create, shape, and influence the state of innovation, working to identify opportunities where technology can make a meaningful impact and drive better results for our clients. Whether it’s identifying how to maximize the value of your particular technology stack or how to translate data into meaningful actions across platforms, our team eliminates the barriers to true innovation and audience activation.
Technology
- Custom Development Approach
- Proprietary “Gap” Technology
- Inventory and Product Analysis
- Advertising Workflow Automation
- MarTech Consulting
- Vendor & Capabilities Assessment
The POV From PMG.
January 07, 2020