Media Strategy
We work across channels to create connections at each stage of the consumer journey, identifying all available opportunities for brands to engage their audience. The result is media planning and buying that is not only integrated but also delivers a seamless brand experience for customers.
PMG Consulting
PMG consulting can be engaged as part of an agency engagement or separately. They help cut through the noise of the digital landscape to objectively inform and advise clients on their digital marketing strategies and execution. With a mix of in-house, agency, technology and professional consulting experience, our team provides unbiased guidance by taking full advantage of our proprietary data resources to help brands create and execute strategies to reach customers with the right message, regardless of whose fingers are pushing the buttons.
Digital Marketing Transformation
PMG’s Digital Marketing Transformation team creates world-class Marketing Data Systems comprised of industry-leading technology, PMG’s Alli Marketing Intelligence Platform, and best-in-class digital marketing transformation services. Services include technology and data architecture implementation, training, support, and full-service media management.
Our menu of services include:
– MarTech review and audit services
– Technology or platform implementation and support
– Data architecture and automated reporting
– Full-service management of digital media programs
– In-depth client-side training and consultation
– On-demand talent services and scalable support
Creative
Creative Studio
Our nimble team of creative leaders, social strategists and content creators are experts at finding the intersection between brand stories and consumer interests – ultimately engaging audiences to actively seek out and share brand content with others.
Combined with our production studio & data technologists, we are able to tell brand stories and create real-time content for marketing programs, events, static and film content across the digital ecosystem and provide best-in-class analytics that drives your business forward.
Influencer Marketing
Our influencer strategists and creative teams work together to develop original, immersive content, using our technical expertise to facilitate data-driven influencer identification and activations. From high-level productions with top-tier influencers to custom briefs directed to hundreds of micro-influencers, we offer influencer relations strategy, management, and activation with best-in-class analytics to track real-time performance on the metrics that matter.
Media and Marketplaces
Media Planning
With modern consumers expecting consistency across touchpoints, strong, integrated planning is essential to success in today’s connected world. Our expertise in omnichannel planning focuses on a more holistic, audience, and data-centric approach to media designed to eliminate friction around channel-specific activations. We start with people and behaviors to identify the key drivers across channels then create strategies for engaging the audience at each stage of the customer journey.
– Competitive and audience insights
– Media mix modeling
– SOV & reach/frequency analysis
– Omnichannel brand & programmatic media planning
– Amazon Marketplace management
Digital Marketplaces
From creating branded stores to running targeted campaigns through Amazon Advertising, PMG has the necessary mix of data, tools and creative assets to guide brands in identifying acquisition opportunities, applying insights, and optimizing for performance in real-time. Learn more by downloading our Amazon Advertising white paper.
PMG services encompass the following within Amazon Advertising:
-Sponsored Products and Product Display Ads
-Sponsored Brands and Stores (a brand’s Amazon site)
-Display Ads, Video Ads, and Amazon DSP
Media Buying
We work with our clients to develop the optimal mix of data, tools, and other assets needed to identify opportunities, apply insights, and optimize performance in real-time. Our team works diligently to build a comprehensive strategy for combining data, inventory, technology, and expertise, as well as creating a balance between human and machine learnings to ensure media is running in quality, brand-safe environments.
With our roots in performance media, we pride ourselves on our ability to differentiate and innovate by leveraging unique data and advanced technology. With a focus on creating engagements that are both inspiring and relevant, our team provides holistic solutions that keep your brand top of mind and build measurable connections at every stage of the campaign cycle.
– Performance Media
– Programmatic
– Paid Search
– Paid Social
– Organic (SEO, voice, local)
– Brand and Custom Media
– Video
– Content Partnerships
– Connected TV
– Podcast
Insights
Audience Discovery and Activation
From the development of proprietary technology to collecting, refreshing, and activating 1st-party customer data in a secure and encrypted manner, we work to provide advanced segmentation and enriched audience data that drives deeper insights into who brands should communicate with and where within their advertising mix. Brands benefit from PMG’s combination of technology, custom software, and unparalleled service to realize outsized returns on investment.
Our Data Innovation team is dedicated to turning 1st- and 3rd-party data into experiments that yield new and improved strategies for our clients across channels. The resulting advantage of more nuanced audience insights is how we help brands communicate with real people versus cookies.
– Analytics
– Audience Management
– Multi-Touch Attribution
– Omnichannel Reporting
– Web Measurement (e.g. GA 360, Adobe)
– Custom Solutions for Complexity
Proprietary “Gap” Technology and Martech Consulting
The challenge of understanding how to connect existing and prospective audiences is only magnified through the increasing complexity of the technology and integrations that support execution. From data management to implementation consulting and integration services, we bring unique, modular and customized technology and deep expertise to helping ensure you are getting the most out of your MarTech investment.
Our team of thinkers and strategists create, shape, and influence the state of innovation, working to identify opportunities where technology can make a meaningful impact and drive better results for our clients. Whether it’s identifying how to maximize the value of your particular technology stack or how to translate data into meaningful actions across platforms, our team eliminates the barriers to true innovation and audience activation.
– Custom Development Approach
– Proprietary “Gap” Technology
– Inventory and Product Analysis
– Advertising Workflow Automation
– MarTech Consulting
– Vendor & Capabilities Assessment