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Intelligent Tracking Prevention

Five Factors to Ensure Digital Advertising Success in a Cookieless World

More and more users now browse and transact online in ways that are not visible to advertisers. Companies must adopt new approaches that meet new expectations around data privacy while still delivering online advertising effectiveness. This guide is a follow-up to our ITP 2.1 POV and provides five key considerations for marketers to truly begin the hard work of preparing for the impending post-cookie future.

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