pmg pov

Navigating the Amazon Ecosystem

Amazon’s media business is growing and changing at breakneck speed. Whether it’s a new UI, naming conventions, or unveiling different ad types, the only thing that stays the same with Amazon is that it’s constantly changing.

By sharing lessons learned and best practices from across PMG’s Amazon advertisers, we’ve untangled the complexities of the Amazon ecosystem to guide brands through onboarding, campaign activations, reporting and beyond.

Through the work we’ve done on Amazon for current clients, PMG has developed well-thought-out, descriptive ways for enterprise-level brands to successfully onboard and operate on the platform amidst all these changes. That’s not to say that this is the only way for enterprise-level brands to thrive on the platform nor is this a definitive technical playbook, but rather these practices are guiding how our clients successfully navigate the Amazon Advertising ecosystem.