Acquiring New Customers & Viewership During COVID-19

The increase in content consumption paired with reduced competitor brand presence has made auxiliary platforms such as Pinterest, YouTube, and Reddit ideal partners for brands looking to increase viewership, make connections, and acquire new customers during this time.

Social media usage is up across all channels while people in quarantine try to fill their time. Audience behavior is also changing across all platforms as people find new ways to connect with their friends, stay productive at work, teach their children, sew their own masks and more.