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There has been a ton of buzz over fraud the past year in display, and it really hasn’t gone away. People know all the stats, and they know it’s a big deal, but most people still don’t know how to combat this problem. White Ops has stated that advertisers will lose $6.3B this year due […]Read More
In the digital ad world a shift is occurring. All new ad creatives are now being produced in HTML5 vs the standard flash banners. Here at PMG we have already officially begun the transition updating banners and learning the new tools but preparations for this transition actually started years ago. In 2010 Apples late CEO […]Read More
Recently, Digiday reported that ad blocking had gone mobile. A company called Adblock Plus released its version of mobile ad blocking which has already been downloaded over 400 million times. Another company called Shine Technologies plans to partner with cellphone carriers to block mobile ads at a level that would bypass all smartphone users. This […]Read More