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June 28, 2016 – a day that will live in infamy. Hopefully not, but maybe. After letting the dust settle on the Fourth of July holiday weekend, we at PMG have continued to notice a disturbing, but familiar, trend. Google Brand CPCs (average cost-per-click) are on the rise. Yes. Again. This time, in mobile. What […]Read More
Upon their inception, Google’s mission has been to organize the world wide web. But then apps came along and threw them a curve ball. Because apps do not have the same explicit path structure as websites and live natively on a user’s device, Google cannot crawl app content unless deep links exist. Although deep links […]Read More
CANNES, FRANCE – June 27, 2016 – Everything came up roses last week for Beats by Dre, PMG, and the agency partners who also worked on the #StraightOutta campaign as Team Beats won seven awards at the prestigious Cannes Lions International Festival of Creativity. The campaign, which was lauded by the global press after launch last fall for its […]Read More