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FORT WORTH — PMG announced that they have won for the Best Use of Meme in the 8th Annual Shorty Awards. The winners were announced via Snapchat this morning. The digital agency was recognized for its work in Beats by Dre’s Straight Outta Somewhere campaign, which promoted the release of last summer’s blockbuster film, Straight Outta Compton. The campaign […]Read More
Over the past several years, there’s been a significant increase in the number of people using ad-blocking software in their web browser. Since 2014 alone, the use of ad blocking grew by 41% worldwide. Despite the convenience of blocking ads when surfing the web, the software poses a threat to digital advertising and deprives companies of significant revenue. […]Read More
SAN FRANCISCO – The Local Search Association announced yesterday that PMG won the Ad-to-Action Award for Best Local Ad Campaign. The award honors advertising and marketing campaigns executed in specific markets that drive local consumer actions. PMG partnered with a global retailer to test the revenue incrementality of Google’s Local Inventory Ads (LIA) in supporting its […]Read More