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The Latest
A Multi-Channel Approach to Targeting Higher Income Households
We all know that the key to a great marketing strategy is making sure that you’re reaching the right audience at the right time. One niche market that can be challenging to reach at times is higher income households. In this post, I’ll be outlining a couple of strategies you can take across various channels to […]
Read MoreReaching the On-The-Go Consumer
Reaching today’s consumer is becoming more challenging than ever due to the fragmented media landscape. Knowing this, the effectiveness of Digital Out-of-Home (DOOH) advertising has become a more significant tool for brand marketers to take advantage of. While traditional out-of-home is one of the original advertising mediums, digital advancements are continuously being introduced – giving […]
Read MoreAmazon + Whole Foods: “Alexa: More $8 Ice Cream! NOW!”
The ramifications of Amazon’s $13 billion purchase of Whole Foods could fill a shopping cart (yep, I did)–just for starters, they include an immediate brick-and-mortar play for the world’s biggest e-commerce player, a nationwide rollout of its Amazon Go concept (and the consequent threat to a majority of the current Whole Foods workforce), and even faster […]
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