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With the holidays fast approaching, Facebook is gearing up for the giving season by bulking up its ad offerings. With everything from new video capabilities to e-commerce features, Facebook is attempting to define itself as a full funnel marketing channel. What’s new on the e-commerce front? Canvas – This is a new feature in testing that […]Read More
Two of the most under-utilized functions within AdWords are using custom parameters with the remarketing pixel and uploading feeds to the Business Data section. Today, I am going to explore one application of these AdWords features. With the help of Google Tag Manager (GTM), we will be using custom parameters to create dynamic text ads with a feed […]Read More
Instagram is now more than just a platform for food pics and selfies. With the advent of their new self-service ad platform, more and more opportunities for brands to take the platform seriously – and brands are starting to take notice. It’s reported that engagement on Instagram is seven times higher than Twitter or Facebook. – […]Read More