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Mari Andersen Diaz
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The millennial generation is leading the economy in numbers and purchasing power, making up 27% of the population with an estimated $1.3 trillion in consumer spending. With such an influence in the market, the millennial group — those born between the 1980s and early 2000s — demands brands’ attention. Millennials spend much of their time […]Read More
Congratulations! You’re just wrapping up a (hopefully) successful 2015. You’re also well into 2016 planning. Based on what we’re hearing and seeing, 2016 seems to be the year that advertisers will put data strategies in the lead, more so than any year we’ve seen. These data strategies can be new forms of CRM activation, new […]Read More
As a former web developer, I often think in terms of websites, even on my phone. Google app? I’ll just go to a browser and type in Google.com. My app count has grown over time, but still, my kids seem to have more apps on my phone than I do. I’m in the weird minority. […]Read More