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The Latest
What To Expect: Holiday Retail Social Trends
It’s just the beginning of August and most brands are already working on their upcoming Holiday advertising and marketing plans – but this should come as no surprise, especially to the retail industry. Each year, the season comes and goes quickly and with that social media has become a very valuable player as new updates […]
Read MoreP&G’s $140 Million Lesson On Transparency
The marketing industry had a seismic reaction last week to news from Procter & Gamble’s disclosure that it slashed digital ad spend by $140 million last quarter, and did so without suffering any negative impact on their business results. P&G cited brand safety and “largely ineffective” ads as the reasons behind the massive cut. Many […]
Read MoreYouTube Video Optimization Best Practices
YouTube users make up one-third of the internet and they watch one billion hours of video content per day. That’s a lot of video content, which means it’s harder for brands’ YouTube content to be found organically. Not only do they need to produce great content, but that video content needs to be optimized just […]
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