PMG Digital Made for Humans

Act On What’s Trending For Your Audience

3 MINUTE READ | June 23, 2016

Act On What’s Trending For Your Audience

Author's headshot

Natalee Geldert, Head of Brand Media

Natalee Geldert has written this article. More details coming soon.

It’s easy to see what’s trending on the Internet, at least in a rudimentary fashion—just pull up the top Google searches or glance at the trending topics feature on Twitter or Facebook.

However, it can be hard out there on social media for the brands to continue to permeate culture and act on what is ‘relevant’. Their tweets and Facebook posts reach millions of people, and while the results can sometimes be iconic, it seems they’re more likely to make a splash for the inevitable apologies after cringe-inducing attempts to join a national conversation.

This begs the need for a solution, more specifically a technology that can act as an army vs. an agency hiring a room full of people to find what’s trending and act against it. Enter Taykey.

Taykey empowers Fortune 500 brands to act on what’s trending, delivering real-time advertising solutions that drive relevance and results.

Taykey mines data from thousands of online sources, discovers what is trending for specific audiences and automates the media buying process. Ultimately, Taykey’s real-time advertising solution helps brands like American Express, BestBuy, General Electric, Paramount, Beats By Dre and Starbucks transform unique insights into audiences, trending conversations and consumer sentiment.

Consumer attention is more fragmented than ever, making it difficult to connect with targeted audiences at scale. Taykey’s Trend Advertising technology helps brands automatically discover relevant articles & videos and align their advertising in real time. How it works:

Listen – Capture millions of data points from social and news sourcesDiscover – Identify trends for your specific audiencesActivate – Align display ads with relevant articles and videosOptimize – Automatically adapt 24/7 as trends changeAnalyze – Reveal audience insights and understand which trends are driving results

With the NBA Finals behind us (Congrats Lebron), we are able to share a few insights where PMG leveraged Taykey to sync a retailer’s media with relevant content surrounding trends such as ‘NBA Playoffs’, ‘Golden State’, ‘Lebron James’, etc.

Shaun Livingston and Whoever Else is on the Warriors Win Game 1 Of The NBA Finals

NBA: JR Smith Opting Out Of Contract With The Cleveland Cavaliers

Floyd Mayweather can keep making posters about Conor McGregor, but still needs to call Dana White

Interaction rates were among some of the top that we have seen for our client, calling for additional scale and support for future initiatives. But we won’t stop there…

Taykey is now expanding its capabilities to do more than just buy ads alongside trending topics. The company is using its trend-spotting software to help brands create marketing campaigns that take into account what’s hot with their target audience.  Taykey has already worked with brands including Red Bull and Volkswagen to use trending topics to alter their creative campaigns. General Electric has used Taykey’s new marketing platform to create blog posts on its sites that publish editorial content.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

The possibilities are endless… so it seems.

Related Content

thumbnail image

PMG CultureCampaigns & Client WorkConsumer TrendsCompany NewsStrategyDigital Marketing

PMG Reinvents Strategic Planning and Insights, Enhancing Agility for Digital Marketers

4 MINUTES READ | May 11, 2021

thumbnail image

What A Poet Can Teach You About Advertising

2 MINUTES READ | May 19, 2017

thumbnail image

Taking the Extra Step: Why Leave-Behinds Matter

3 MINUTES READ | February 20, 2017

thumbnail image

How to Write Content for a New Client

3 MINUTES READ | January 12, 2017