This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Bitmoji + Snapchat… and the Implications for Digital Marketing

2 MINUTE READ | July 25, 2016

Bitmoji + Snapchat… and the Implications for Digital Marketing

When Snapchat announced its acquisition of Bitstrips in March for a reported $100 million, marketers began to envision the Bitmoji app, which lets users create personalized avatars of themselves, as a step out of the comparatively murky waters of advertising on the social platform. Last week, Snapchat rolled out the update to its more than 150 million daily users.


Snapchat, which historically has been bereft of segmentable targeting for ad buys and in-depth performance measurement, appears to be coming around to the brands vying to target their youthful demographic. In June, Snapchat added Moat, a third-party measurement tool for tracking metrics and analytics surrounding video advertising. Additionally, Snapchat lowered the minimum pricing for its API, giving more advertisers accessibility to marketing on the platform.

Until now, brands have struggled to get their emojis on smartphones with the Unicode Consortium ban of commercial content on its keyboard.

This update gives brands the opportunity to simulate an in-store experience, in-app. Fashion brands could give users the chance to try out their Fall ’16 product line via their cartoon aliases, for example.

Bitmojis capture cultural moments, trending slang and style in a cartoon version of yourself. If teens, Snapchat’s largest and most prevalent demographic, have the chance to dress their cartoon-selves with Steve Madden boots and a Starbucks pumpkin spice latte this fall and add it to My Story on the first day back to school, Snapchat will capitalize with this unique way to sell sponsorships.

Insights meet inbox

Sign up for weekly articles & resources.

Similar to Taco Bell’s notorious Cinco De Mayo “taco head” filter, Snapchat users will have the opportunity to become part of the ad. With Bitmojis, however, this can be achieved without actually having to take an embarrassing selfie.

Posted by Beth McNamara

Related Content

thumbnail image

Get Insights

PMG Portfolio Trends: Brands Move to Diversify Social Investments

7 MINUTES READ | November 16, 2021

Get Informed

What to Know About Reddit

5 MINUTES READ | October 1, 2020

Get Informed

Will Instagram Reels Overtake TikTok?

4 MINUTES READ | August 7, 2020

thumbnail image

Get Informed

Understanding the Recent TikTok Tensions

7 MINUTES READ | July 14, 2020

Get Informed

Meet Threads — Instagram’s New Way To Connect

4 MINUTES READ | November 22, 2019

thumbnail image

Get Inspired

The Changing Face of Social Engagement

3 MINUTES READ | August 12, 2019

Get Inspired

What You Need to Know About Podcast Advertising

5 MINUTES READ | July 29, 2019

Get Informed

YouTube’s Robust Advertising Capabilities

8 MINUTES READ | July 19, 2019

thumbnail image

Get Inspired

Celebrate Christmas in July With These Holiday Insights

4 MINUTES READ | July 17, 2019

Get Informed

Direct-To-Consumer Disrupts-The-Competition

7 MINUTES READ | April 12, 2019