PMG Digital Made for Humans

Carly Carson Outlines Keys to Success With Instagram Explore Ads

1 MINUTE READ | July 23, 2019

Carly Carson Outlines Keys to Success With Instagram Explore Ads

Author's headshot

David Gong

With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.

As a follow-up to her insights with various industry publications on Instagram’s newly released Explore ads, PMG’s director of social media, Carly Carson, penned an op-ed for AdExchanger about how brands should focus on storytelling vs. driving revenue when approaching the new ad program.

One of her recommendations is the “use of videos that will seize users’ attention immediately. Within the first two to three seconds, the videos need strong movement – not a text overlay – and must incorporate branding to drive ad recall. As always, they must be conscious of the mobile-only ad space.”

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

She also advised that glossy, high-production-value pieces will not work as effectively. Read the full article to learn what else advertisers can do to ensure their ad content produces value for users.

Related Content

thumbnail image

Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News

PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY

4 MINUTES READ | August 20, 2021

thumbnail image

Social MediaStreaming & VideoPlatforms & MediaConsumer Trends

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

thumbnail image

Consumer TrendsStrategy

October Brings Fresh Perspectives on Economic Sentiment, Consumer Confidence

8 MINUTES READ | October 6, 2020

thumbnail image

Consumer TrendsSocial MediaStrategyPlatforms & Media

What to Know About Reddit

5 MINUTES READ | October 1, 2020

thumbnail image

Will Instagram Reels Overtake TikTok?

4 MINUTES READ | August 7, 2020

thumbnail image

Why You Should Tap TikTok Influencers Now

4 MINUTES READ | July 29, 2020

thumbnail image

What to Expect During Big Tech’s Big Week

5 MINUTES READ | July 27, 2020

thumbnail image

Understanding the Recent TikTok Tensions

7 MINUTES READ | July 14, 2020

thumbnail image

Understanding the Genius Bar Index

4 MINUTES READ | July 13, 2020