This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Everything You Need to Know About Google's New Sitelink Search Box

2 MINUTE READ | October 29, 2014

Everything You Need to Know About Google's New Sitelink Search Box

A question pops into your head, you Google it, and within your search results is…another search box. The M.C. Escher drawing of the Google SERPs, “search within a search” is a new feature Google rolled out in September. Above is how this looks for a search for “Tesla.”

When Do Search Boxes Appear?

  • The boxes appear when sitelinks appear, only searches where the site get a very high click-through rate (e.g. their brand name).

  • There’s no way to add a search box, Google determines their presence.

  • However, there is a code to remove them (below). As a brand though, it seems better to keep the box and soak up the extra pixels in your listing.

The Search Experience

  • By default, searching within the above search box would not take visitors to a Tesla page (for example) – it would take them to another Google search.

    • This is a negative for a brand. It’s a chance for competitor ads to nab a visitor and an extra step in the conversion process.

  • To change this, a different tag (details below) can be added to send visitors directly to your internal search – not another Google search.

  • It’s unknown how much the search box will be used. However, if you redirect users to your internal search, organic landing page traffic to your internal search could measure the increase.

    • It’s too early to know for sure, but our data isn’t showing much of a spike from sitelink search usage.

Details on Redirecting to Your Internal Search

  • You’ll need to add a bit of code to your home page to have your internal search used here.

  • There’s 2 kinds of code options – JSON-LD and microdata. We’ve now seen live examples of both working, so whichever one is OK.

    • If you go with the microdata, you can actually hide the if you want. Check out Pinterest’s implementation if you go that route.

  • It takes 1 to 3 weeks for this change to take place – so don’t panic when it takes a while.

Stay in touch

Bringing news to you

Subscribe to our newsletter

This should help you get a handle on sitelink search, but let us know your own experience. We’ll be certainly watching to see how this evolves in the future.

Posted by John Greer

Related Content

Get Informed

Google Simplifies Smart Bid Strategies

2 MINUTES READ | April 23, 2021

Get Informed

Google Paves the Road Ahead for Responsive Search Ads

3 MINUTES READ | February 18, 2021

thumbnail image

Get Informed

Google Phases Out Broad Match Modifiers

4 MINUTES READ | February 4, 2021

Get Informed

The Road to Recovery for the Travel Industry

5 MINUTES READ | November 19, 2020

Get Informed

Price Glomski Talks to Hospitality Technology

1 MINUTE READ | October 28, 2020

thumbnail image

Get Informed

The United States of America v. Google & What Comes Next

5 MINUTES READ | October 22, 2020

Get Informed

A Closer Look at the Congressional Big Tech Market Power Report

6 MINUTES READ | October 19, 2020

Get Informed

Auction Time versus Intraday tROAS Bidding Strategies

4 MINUTES READ | October 5, 2020