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Game On — PMG’s Latest Paper is Here

1 MINUTE READ | January 7, 2020

Game On — PMG’s Latest Paper is Here

Author's headshot

Abby Long

Abby Long is the Senior Managing Editor at PMG.

PMG’s latest paper is here.

Video games have gone mainstream. Is your brand ready? 

The allure of video games has gone mainstream, and games like Fortnite have become the new social media for certain audiences, especially among young consumers. This meteoric rise of gaming’s popularity presents a multi-billion dollar opportunity for brands that understand how to wade into the fray of gaming’s unique culture. In PMG’s first paper of 2020, we explore the nuances of gaming culture and how brands can capitalize on gaming’s global reach and influence.

Download your copy of Game On now to take your marketing strategy to the next level.

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