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Game On — PMG’s Latest Paper is Here

1 MINUTE READ | January 7, 2020

Game On — PMG’s Latest Paper is Here

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

PMG’s latest paper is here.

Video games have gone mainstream. Is your brand ready? 

The allure of video games has gone mainstream, and games like Fortnite have become the new social media for certain audiences, especially among young consumers. This meteoric rise of gaming’s popularity presents a multi-billion dollar opportunity for brands that understand how to wade into the fray of gaming’s unique culture. In PMG’s first paper of 2020, we explore the nuances of gaming culture and how brands can capitalize on gaming’s global reach and influence.

Download your copy of Game On now to take your marketing strategy to the next level.

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