Google Announces "App Indexing", Serves In-App Content In Organic Search
Jonathan Hunt has been with PMG since 2013 and is a senior leader on the SEO team, guiding automation and technology strategy for organic search. His 17 years of experience in SEO has included leading programs for ecommerce, technology, entertainment, and b2b brands. Jonathan was recently named a finalist for AAF Austin’s 2023 Big Wigs Awards for Best Data Analyst.
One of the biggest drawbacks to building an Android app has always been it’s limited exposure to customer through web searches. The best you could hope for would be to direct potential customers to your website promoting your mobile app, or said app’s page within the Google Play store.
Yesterday, Google announced a new Google Search capability, called “app indexing”, allowing deep-linked in-app content to be served up in organic search results.
This new feature is still in the early stages, currently undergoing testing with a handful of companies and their corresponding apps. However, this feature certainly looks like it could be a potential solution to poor conversion rates through Mobile Search. It also gives Android apps a powerful benefit that Apple cannot easily replicate.
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We’ll continue looking into this and follow up with more details as they become available.