PMG Digital Made for Humans

Google Announces New Quality Score for Mobile Ads

2 MINUTE READ | November 10, 2011

Google Announces New Quality Score for Mobile Ads

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George Popstefanov, CEO & Founder

George is the CEO and Founder of PMG. He regularly shares his insights on the industry with major outlets, including The Wall Street Journal, CNBC, Bloomberg Businessweek, AdAge, Adweek, Inc. Magazine, Digiday, Campaign and Direct Marketing News. He’s also spoken at major conferences such as the Google Executive Travel Summit, Luxury Interactive, MarkLogic World, SMX, SES, and Search Insider Summit.

George is a graduate of the Harvard Business School OPM program and earned his bachelor’s degree from TCU.

We got an email today that Google is officially rolling the new ad score for mobile specific ads.

Here is what the email said:

In September, we announced that mobile site optimization would soonbecome a new factor in ads quality for all campaigns running mobilesearch traffic. This past week, we introduced GoMo, an initiative tohelp businesses “Go Mobile” by giving them tools and resources tobuild a website that works well on smartphones. Today, we want to letyou know that this new factor in mobile ads quality will be rollingout to all advertisers. Ads that have mobile optimized landing pageswill tend to perform better in AdWords – they will generally drivemore mobile traffic at a lower cost.

The AdWords system will automatically visit your landing page, andevaluate your site as viewed by smartphones. However, if you alreadyhave a mobile site, we recommend confirming with your webmaster thatyou’ve configured your server to show the mobile-optimized site whenthe AdWords mobile User-Agent is detected.

We encourage you see what your mobile customers see. Visit yourwebsite on a smartphone or in the “GoMoMeter” preview tool The GoMoMeter will analyze your site and give youcustomized recommendations on how to make your site more mobilefriendly to customers. If you don’t have a mobile site, but areinterested in getting started, please check out best practices and thedirectory of vendors

With mobile being over 15% of all searches online and are expected to be about 20% of all purchases during the holidays, it has never been a better time to make sure that your mobile sites are optimized and fully functional.

From an advertising perspective, I recently wrote an article on mobile optimization for search engine land so feel free to check it out

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