2 MINUTE READ | November 10, 2011
Google Announces New Quality Score for Mobile Ads
We got an email today that Google is officially rolling the new ad score for mobile specific ads.
Here is what the email said:
In September, we announced that mobile site optimization would soonbecome a new factor in ads quality for all campaigns running mobile search traffic. This past week, we introduced GoMo, an initiative to help businesses “Go Mobile” by giving them tools and resources to build a website that works well on smartphones. Today, we want to let you know that this new factor in mobile ads quality will be rolling out to all advertisers. Ads that have mobile optimized landing pages will tend to perform better in AdWords – they will generally drive more mobile traffic at a lower cost.
The AdWords system will automatically visit your landing page, andevaluate your site as viewed by smartphones. However, if you already have a mobile site, we recommend confirming with your webmaster that you’ve configured your server to show the mobile-optimized site when the AdWords mobile User-Agent is detected.
We encourage you see what your mobile customers see. Visit yourwebsite on a smartphone or in the “GoMoMeter” preview tool on HowToGoMo.com. The GoMoMeter will analyze your site and give you customized recommendations on how to make your site more mobile friendly to customers. If you don’t have a mobile site, but are interested in getting started, please check out best practices and the directory of vendors HowToGoMo.com.
With mobile being over 15% of all searches online and are expected to be about 20% of all purchases during the holidays, it has never been a better time to make sure that your mobile sites are optimized and fully functional.
From an advertising perspective, I recently wrote an article on mobile optimization for search engine land so feel free to check it out
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Posted by George Popstefanov
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