This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Google Adds Automated Bidding Options For Shopping Campaigns

1 MINUTE READ | August 14, 2015

Google Adds Automated Bidding Options For Shopping Campaigns

Google has released a _s_uite of bidding strategies for Shopping campaigns. These will enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.

The New Bidding Strategies Include:

Maximize Clicks – Capture as much traffic as possible within your budget.

Maximize Clicks

Enhanced CPC – Manage your own bids or use a third-party bidding platform

Enhanced CPC

Target ROAS (beta) – Don’t want to manage your bids manually and are revenue-driven.

Insights meet inbox

Sign up for weekly articles & resources.

For more information, see the AdWords blog.

Posted by Jacob Herman

Related Content

Get Informed

Google Simplifies Smart Bid Strategies

2 MINUTES READ | April 23, 2021

Get Informed

Google Paves the Road Ahead for Responsive Search Ads

3 MINUTES READ | February 18, 2021

thumbnail image

Get Informed

Google Phases Out Broad Match Modifiers

4 MINUTES READ | February 4, 2021

Get Informed

The Road to Recovery for the Travel Industry

5 MINUTES READ | November 19, 2020

Get Informed

Price Glomski Talks to Hospitality Technology

1 MINUTE READ | October 28, 2020

thumbnail image

Get Informed

The United States of America v. Google & What Comes Next

5 MINUTES READ | October 22, 2020

Get Informed

A Closer Look at the Congressional Big Tech Market Power Report

6 MINUTES READ | October 19, 2020

Get Informed

Auction Time versus Intraday tROAS Bidding Strategies

4 MINUTES READ | October 5, 2020