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PMG Digital Made for Humans

Google Adds Automated Bidding Options For Shopping Campaigns

1 MINUTE READ | August 14, 2015

Google Adds Automated Bidding Options For Shopping Campaigns

Google has released a _s_uite of bidding strategies for Shopping campaigns. These will enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.

The New Bidding Strategies Include:

Maximize Clicks – Capture as much traffic as possible within your budget.

Maximize Clicks

Enhanced CPC – Manage your own bids or use a third-party bidding platform

Enhanced CPC

Target ROAS (beta) – Don’t want to manage your bids manually and are revenue-driven.

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For more information, see the AdWords blog.


Posted by Jacob Herman

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