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How Google Is Improving Consumer Data Privacy

1 MINUTE READ | June 18, 2019

How Google Is Improving Consumer Data Privacy

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

Last month at Google I/O, Google announced plans to update how cookies are managed by its web browser, Chrome. The new policies and features are aimed at improving users’ online experiences by allowing for more transparency and control over how cookies are being used. This new approach to data security will take shape in the coming months as the tools and extensions  are rolled out, but with this announcement, Google planted its flag in the sand just in time; as regulators and industry watchdogs’ call for more scrutiny and regulation of big tech in order to improve online consumer privacy.

As the dominant web browser around the globe, Chrome’s move is a step in the right direction towards a better, ad-supported web that protects people’s privacy while providing a high-quality experience with relevant content. Said best by Prabhakar Raghavan, SVP, Google Ads & Commerce in the blog post accompanying the announcement, “People prefer ads that are personalized to their needs and interests—but only if those ads offer transparency, choice and control.”

Read our POV that outlines why we believe these updates to Chrome are a consumer-oriented solution for handling data privacy, and a good development for advertisers as well.

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