This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

How PMG Uses Alli to Determine if It’s a Bones or No Bones Day

3 MINUTE READ | October 21, 2021

How PMG Uses Alli to Determine if It’s a Bones or No Bones Day

By now you’ve probably heard about Noodle, the adorable 13-year-old pug whose spryness — or lack thereof — represents the internet’s collective daily mood. Noodle’s owner Jonathan Graziano began posting sporadic TikTok videos of Noodle in August 2021 and has since gone viral, sharing daily updates on whether it’s a ‘bones day’ or ‘no bones day’ for Noodle and a great day or “day for kindness and self-care” respectively for the rest of the world. Graziano’s TikTok videos have garnered millions of views across platforms, exalting Noodle as an internet sensation.

You might be thinking to yourself that using a 13-year-old pug to judge what kind of day you’re going to have is silly — but that’s kind of the point, isn’t it? We take ourselves and our work so seriously, especially as we now approach the busiest time of year with holidays, family, and work. PMG has been largely remote for 18 or so months, and we’re constantly looking for ways to connect with each other across our more than 475+ people. Zoom happy hours, while fun, are starting to run their course. 

So, how do we channel Noodle to create a moment of peace, some separation from the daily grind, and create a new routine for our teams? With the help of our Alli technology and a touch of innovation.

​​As much as any of us would like to be paid to sit and watch TikTok all day waiting for the most recent Noodle update, there are campaigns to build, reports to write, Keynotes to create, and much more pressing work to do. To automatically share if it’s a ‘bones day’ or ‘no bones day’ the moment the post hits TikTok, we needed a reliable, up-to-date, and real-time datasource that would save our teams the time of combing through the dozens of articles, videos, Reddit threads, and TikToks on Noodle’s daily internet mood forecast. So we made our own.



Leveraging the Does Noodle Have Bones Twitter handle, which tweets the daily Noodle forecast as soon as it’s posted on TikTok, we used Zapier to create a Zap that drops any new tweet from our newfound favorite Twitter handle into a Google Sheet, checking for updates every 15 minutes. That Google Sheet is then ingested into our Alli Data platform, and finally, the data is ready to be put to use.

Here comes the fun part.

Using Alli Marketplace, we set a process workflow that reloads our datasource, waits while the data loads, and then creates an automated alert with the latest update that is sent to the PMG #bonesnobones_dailyupdate Slack channel each morning. 

Since going live, #bonesnobones_dailyupdate has become one of the most popular Slack channels at PMG, helping our people connect over our shared admiration for Noodle, with the internet’s mood ring delivered straight to their Slack feeds. 

Insights meet inbox

Sign up for weekly articles & resources.

Thanks to Alli’s flexibility, we were able to implement this solution in less than 30 minutes. And while this automated alert may seem a little frivolous, it’s another way to keep PMGers connected in a remote environment, to showcase Alli’s power to do just about anything we can dream of, and to challenge our teams to think outside of the box on how a marketing intelligence platform can be used to boost company morale and bring us all closer together. Because at the end of the day, people are what really matters.


Posted by Jamie Reinhard

Related Content

thumbnail image

Get Informed

Applications for PMG’s 2022 Graduate Leadership Program Now Open!

1 MINUTE READ | December 16, 2021

Get Informed

Kohler Co. Names PMG as Agency of Record

2 MINUTES READ | December 8, 2021

thumbnail image

Get Informed

PMG Innovation Challenge Inspires New Alli Technology Solutions

4 MINUTES READ | November 2, 2021

Get Inspired

Shared Progress: Making an Impact Across DE&I Initiatives

7 MINUTES READ | October 18, 2021

Get Informed

Supply Chain Slowdowns Move Up National Agenda

8 MINUTES READ | October 14, 2021

Get Inspired

10 Years a PMGer: Chris Alvares, Head of Technology

4 MINUTES READ | September 29, 2021

Get Inspired

Shared Progress: Prioritizing DE&I in a Pandemic

6 MINUTES READ | September 17, 2021

ALL POSTS