How To Advertise On Amazon Profitably

Last month, PMG’s Kaitlin McGrew covered one of the industry’s hottest topics at SMX West when she gave an overview of Amazon’s search ads platform. Her presentation provided both critical points for marketers to cover when developing their Amazon advertising strategy, as well as key calculations to help measure effectiveness.

The conference’s organizer has posted a recap of her presentation on Search Engine Land, and it is an important read for anyone looking to either launch their own program on Amazon Search Ads or improve their existing campaigns.