PMG Digital Made for Humans

How To Change Capitalization of your Ad’s Domain URL

3 MINUTE READ | July 18, 2014

How To Change Capitalization of your Ad’s Domain URL

Author's headshot

Blake Burch

Blake Burch has written this article. More details coming soon.

Google has been including the domain name of websites in the headline of ads for quite some time, but they don’t seem to give any insight into how you can change what’s displayed. Sure, it’s a small detail, and sure, it’s probably doesn’t have much of an effect on users. However, I was on a mission to figure out how to change the capitalization to match the brand of one of our clients, and when I’m on a mission, I go all out. After all, it’s not often that you run into an issue that can’t be solved with a quick search! I hope this helps someone out there.

Yes, you heard me right. That display URL you type for all of your ads? It’s directly affecting how your domain gets displayed on the headline of all of your ads. Let’s break down a display url:

url breakdown2

Subdomain: When it comes to the subdomain on display URLs, you can take it or leave it. If you have a lot of text you need to fit in your URL, it’s best to just leave it off. The important thing to remember here is that no matter the capitalization of your subdomain, it will always show up lowercase and it will NEVER appear on the headline.

Domain: This is the bread and butter of this article. Any changes in capitalization that you make to the domain name will be reflected on the headline but NOT on the display url. This is the best way to make sure your brand name shines the way you want it to on your ads.

Top Level Domain: This part is key to ensuring your display URL gets approved, but no matter what capitalization you use here, the headline of your ad will mirror it in all lowercase.

Directory: This is the most relevant part of your display URL. You should always make sure that the directory matches as closely as possible to a user’s query or intent. Any changes in capitalization that you make here will be reflected on the display URL, but the directory will NEVER show up on the headline.

There are so many intricacies between what gets typed as the Display URL and what shows up on the ad that reading through it all can sometimes get a little bit wordy. That’s why I made this handy-dandy visual guide that will show you exactly what changes to a Display URL can do to your ad.

All examples

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

By following the guidelines I’ve laid out, you should be ready to dominate your domain and make your ads like you want them to.

Related Content

thumbnail image

SEO & Paid SearchAI & MarketingData & TechnologyB2B MarketingPlatforms & MediaDigital Marketing

Google Performance Max Campaigns Now Available to All Advertisers

4 MINUTES READ | November 2, 2021

thumbnail image

Consumer TrendsSocial MediaSEO & Paid SearchPlatforms & MediaDigital Marketing

Third Quarter Big Tech Earnings Shed Light on Privacy Impact

5 MINUTES READ | October 28, 2021

thumbnail image

Campaigns & Client WorkSocial MediaProgrammatic AdvertisingCreative DesignStreaming & VideoStrategyDigital MarketingCompany News

PMG Partners with Old Navy to Create a Fully Inclusive Shopping Experience with BODEQUALITY

4 MINUTES READ | August 20, 2021

thumbnail image

Consumer TrendsSEO & Paid SearchAI & MarketingData & TechnologyPlatforms & MediaDigital Marketing

Google Doubles Down on Automation, Consumer Privacy at Google Marketing Live

5 MINUTES READ | June 4, 2021

thumbnail image

SEO & Paid SearchAI & MarketingData & TechnologyB2B MarketingPlatforms & Media

Google Simplifies Smart Bid Strategies

2 MINUTES READ | April 23, 2021

thumbnail image

SEO & Paid SearchAI & MarketingData & TechnologyB2B MarketingPlatforms & MediaDigital Marketing

Google Paves the Road Ahead for Responsive Search Ads

3 MINUTES READ | February 18, 2021

thumbnail image

SEO & Paid SearchAI & MarketingB2B MarketingPlatforms & Media

Google Phases Out Broad Match Modifiers

4 MINUTES READ | February 4, 2021

thumbnail image

Consumer Trends

The Road to Recovery for the Travel Industry

5 MINUTES READ | November 19, 2020

thumbnail image

Company NewsDigital Marketing

Price Glomski Talks to Hospitality Technology

1 MINUTE READ | October 28, 2020

thumbnail image

SEO & Paid SearchPlatforms & MediaDigital Marketing

The United States of America v. Google & What Comes Next

5 MINUTES READ | October 22, 2020

thumbnail image

Social MediaSEO & Paid SearchStreaming & VideoData & TechnologyPlatforms & Media

A Closer Look at the Congressional Big Tech Market Power Report

6 MINUTES READ | October 19, 2020

thumbnail image

SEO & Paid SearchData & TechnologyPlatforms & Media

Auction Time versus Intraday tROAS Bidding Strategies

4 MINUTES READ | October 5, 2020