This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

ICYMI: Hulu Offline Ads, OOH Resurgence & YouTube TV

2 MINUTE READ | June 4, 2018

ICYMI: Hulu Offline Ads, OOH Resurgence & YouTube TV

With the first day of summer quickly creeping upon us, we’re sharing where PMG has landed in the news in May. With commentary from two of our media experts and our resident blockchain expert, don’t miss where we’ve been mentioned in the news below.

PMG’s Natalee Geldert recently spoke with Digiday about Hulu’s newly announced offline ads service. Many advertisers are questioning the potential challenges of these ads. “If we’re able to target against both Hulu licensed content and their original content… the potential is extraordinary,” said Natalee. Check out the full article here.

PMG’s Dustin Engel recently drew from his decade-plus experience to talk with Adweek about rethinking OOH. Dustin highlighted some of the benefits of OOH units, like “more creative flexibility and lower production costs.” For more, check out the full article (paywall) here.

Digital Content NewFronts 2018: Top Session Takeaways

Insights meet inbox

Sign up for weekly articles & resources.

PMG’s Amanda Lisak, also recently spoke with Digiday about Google’s announcement at its I/O conference in May. Google’s taking another stab at Amazon’s home assistants, announcing the future of “smart display” devices. “This could be quite the win for Google,” said Amanda. Check out the full article here for more on how smart display devices will give advertisers a more direct means to target consumers.


Posted by Maddie Owen

Related Content

thumbnail image

Get Informed

Video and Streaming Take Center Stage at 2021 IAB NewFronts

6 MINUTES READ | May 14, 2021

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

Get Informed

Hindsight 2020 & Looking Ahead to 2021

8 MINUTES READ | December 16, 2020

thumbnail image

Get Informed

Preparing for Streaming’s Growth & The Future of TV Buying

7 MINUTES READ | December 11, 2020

Get Informed

Fall Guys’ Rise and More Twitch News

4 MINUTES READ | September 2, 2020

thumbnail image

Get Informed

How Current Events Are Impacting Consumers and Economic Outlooks

12 MINUTES READ | August 27, 2020

Get Informed

The College Sports Spectacle

3 MINUTES READ | August 13, 2020

Get Informed

Will Instagram Reels Overtake TikTok?

4 MINUTES READ | August 7, 2020

All POST