ICYMI: Beats & PMG Win Again for #BeHeard Campaign
After sifting through over 400 entries from 23 countries the Content Marketing Awards have announced the 2017 winners, and PMG’s #BeHeard campaign for Beats by Dre claimed Bronze in the Best Content Campaign category. The cross-agency collaboration centered around boxer Anthony Joshua and the historic heavyweight fight against Wladimir Klitschko was a knockout. With more than 11.4 million video views and reaching 42 million people, the campaign boosted Beats’ profile among European consumers. The CMAs recognized the campaign for its “excellent media planning and beautiful visual execution.”
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Check out the full list of honorees here.