ICYMI: Measurement Matters
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PMG founder and CEO George Popstefanov recently shared his thoughts on how the foundational pillars of measurement will continue to rest on transparency, business-impacting insights, and applicability with Think with Google. George highlighted that as a strategic partner, agencies have the job to help brands navigate complex measurement processes, and ensure that data is reliable and transparent. For more on laying a foundation for better measurement check out the full article here.
Posted by Maddie Owen
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