This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Influencers Respond to Social Distancing

1 MINUTE READ | April 2, 2020

Influencers Respond to Social Distancing

The authentic connection influencers have developed with their audience serves as a guidepost for brands during a time of uncertainty. As social media use surges among consumers stuck at home, influencers show how to keep audiences informed, entertained, and inspired.

The world outlook right now might seem pretty bleak. Health concerns about a global pandemic along with the daily news cycle, political division, and economic forecast make it all but impossible for brands to be heard, let alone welcomed into the conversation. Influencers show us a way to authentically connect with audiences during these challenging times.

People naturally turn to their favorite content creators for inspiration as they actively look for ways to alleviate stress and avoid boredom while staying home. Brands can fill a true human need by partnering with influencers to bring more joy and positivity to people as they adjust to “the new normal.”

In PMG’s latest POV, we explore how influencers are responding to the global pandemic by vertical, keeping consumers engaged, and how brands can be apart of the conversation. Download your copy today.

Stay in touch

Bringing news to you

Subscribe to our newsletter


Posted by Angela Seits

Related Content

thumbnail image

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

Get Informed

Will Instagram Reels Overtake TikTok?

4 MINUTES READ | August 7, 2020

thumbnail image

Get Informed

What to Expect During Big Tech’s Big Week

5 MINUTES READ | July 27, 2020

Get Informed

Understanding the Recent TikTok Tensions

7 MINUTES READ | July 14, 2020

Get Informed

Understanding the Genius Bar Index

4 MINUTES READ | July 13, 2020

thumbnail image

Get Informed

Recovery Decelerates as Consumers Opt to Stay Home

11 MINUTES READ | July 9, 2020

Get Informed

Cases Surge, Businesses Decide What To Do Next

4 MINUTES READ | July 6, 2020

Get Informed

Companies Reassess Priorities While Consumer Demand Remains Low

11 MINUTES READ | July 2, 2020

thumbnail image

Get Inspired

How to Capture and Value Attention in the Digital Economy

10 MINUTES READ | July 1, 2020

Get Informed

How the Facebook Boycott (Most Likely) Ends

7 MINUTES READ | June 29, 2020

Get Informed

Will UGC Be the Norm in a PostCOVID World?

6 MINUTES READ | June 26, 2020

ALL POSTS