Instagram Features Beats by Dre in Stories Case Study
With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.
With a lineup of new wireless headphones like BeatsX, Beats by Dre looked to PMG and its social media prowess to reach and connect with their audience to drive brand engagement and purchases. Instagram Stories was a big driver of PMG’s success, and the social network was so impressed that it recently called out the campaign in a featured case study.
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Visit the Instagram case study to learn more, and see how the campaign drove significant lifts in unique user engagements, CTR, website traffic, and transactions.
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