PMG Digital Made for Humans

Landy Awards Name PMG Finalist For Two SEM Categories

1 MINUTE READ | August 11, 2016

Landy Awards Name PMG Finalist For Two SEM Categories

Author's headshot

David Gong

With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.

The 2016 Search Engine Land Awards just announced that PMG is a finalist for two awards. The digital agency was recognized for “Best Mobile Search Marketing Initiative” and “Best Retail Search Marketing Initiative.”

Landy Awards - Finalist Badge

Each year, the Landy Awards recognize the best practices and tools used to drive results with organic, paid, local, mobile, and social search tactics. It is considered one of the top SEM award competitions in the industry.

“Being named a finalist twice is truly an honor,” said George Popstefanov, founder and CEO of PMG. He added, “What we’re really proud of is that both of these cases reflect our team’s ability to innovate new and sophisticated approaches in one of digital marketing’s most prevalent channels.”

In the Mobile category, PMG was recognized for developing algorithms to influence bid modifiers at scale, driving significant conversion lift and thus enabling clients to turn a challenging channel into a consistently profitable one. In the Retail category, the selection lauded PMG’s use of a consumer’s distance to a retail store to create a strategy that delivered huge gains in both online and offline sales.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

Winners will be announced on September 28th in New York City.

Related Content

thumbnail image

SEO & Paid SearchAI & MarketingData & TechnologyB2B MarketingPlatforms & MediaDigital Marketing

Google Performance Max Campaigns Now Available to All Advertisers

4 MINUTES READ | November 2, 2021

thumbnail image

Consumer Trends

The Road to Recovery for the Travel Industry

5 MINUTES READ | November 19, 2020

thumbnail image

Maximizing Success with Visual Search

7 MINUTES READ | December 2, 2019

thumbnail image

Google Sunsetting Average Position Metric

2 MINUTES READ | March 11, 2019

thumbnail image

Why Voice Matters

1 MINUTE READ | July 26, 2018

thumbnail image

High Impact Testing – Waze App

4 MINUTES READ | January 23, 2017

thumbnail image

The Latest on Google Shopping Campaigns

3 MINUTES READ | June 2, 2016

thumbnail image

Google Really Wants You to Go “Mobile First”

3 MINUTES READ | September 1, 2015