This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Natalee Geldert Discusses Business Insider’s New Facebook Show

2 MINUTE READ | January 10, 2020

Natalee Geldert Discusses Business Insider’s New Facebook Show

New year, new Facebook series to attract more users to Business Insider‘s Facebook page, and thus, more advertisers. Or so the thinking goes, according to Digiday, behind the publisher’s new weekly news show, “Business Insider Today: A Closer Look,” which will take a deep look into a single topic every episode. PMG’s brand media director, Natalee Geldert, shared her thoughts on Business Insider‘s challenges and prospects.

By delving deeper into seemingly evergreen issues, these weekly episodes are likely to have a longer shelf life than the daily news show’s episodes. And given the volume of daily news programming available on TV and digital properties, publishers like Business Insider can find it difficult to stand out if they don’t have a long, established track record, said Natalee Geldert, brand media director for ad agency PMG. A weekly news show is a different matter. “The more you go in depth in providing more details around a topic, that’s where we’ll see a lot more viewership come about,” she said.

Insights meet inbox

Sign up for weekly articles & resources.

One way Business Insider is trying to differentiate itself is by producing coverage “that doesn’t mirror coverage available elsewhere.” While video views on the publisher’s main Facebook page grew last year, there have been fewer views of Business Insider‘s daily news program, so it will be interesting to see how the new show performs.


Posted by David Gong

Related Content

thumbnail image

Get Informed

The Year of Streaming, and the Decline of Communal Experiences

7 MINUTES READ | March 17, 2021

Get Informed

Will Instagram Reels Overtake TikTok?

4 MINUTES READ | August 7, 2020

thumbnail image

Get Informed

What to Expect During Big Tech’s Big Week

5 MINUTES READ | July 27, 2020

Get Informed

Understanding the Recent TikTok Tensions

7 MINUTES READ | July 14, 2020

Get Informed

Understanding the Genius Bar Index

4 MINUTES READ | July 13, 2020

thumbnail image

Get Informed

Recovery Decelerates as Consumers Opt to Stay Home

11 MINUTES READ | July 9, 2020

Get Informed

Cases Surge, Businesses Decide What To Do Next

4 MINUTES READ | July 6, 2020

Get Informed

Companies Reassess Priorities While Consumer Demand Remains Low

11 MINUTES READ | July 2, 2020

thumbnail image

Get Inspired

How to Capture and Value Attention in the Digital Economy

10 MINUTES READ | July 1, 2020

Get Informed

How the Facebook Boycott (Most Likely) Ends

7 MINUTES READ | June 29, 2020

Get Informed

Will UGC Be the Norm in a PostCOVID World?

6 MINUTES READ | June 26, 2020

ALL POSTS