Digiday today published a story about Amazon’s video ad offering, and Natalee Geldert, PMG’s brand media director, was among the digital experts who weighed in on the platform’s past, promise, and potential to advertisers, particularly those in retail.
While the article shares that some ad buyers have valid questions about scale and performance, Geldert expects many planning for this year’s holiday season will keep a close eye on IMDb TV if only because of its potential to be tied to the Amazon e-commerce platform. Read the full story here.